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Before the pandemic, Amazon Studios was rather more fascinated with releasing movies with full theatrical runs earlier than placing the characteristic on Prime Video. However, when COVID made that an impossibility, we noticed the studio rely extra closely on Prime Video exclusives and draw back from full theatrical runs, even for movies that have been vying for awards season gold. Well, it seems that’s going to be altering but once more, as Amazon introduced its launch technique for the upcoming movie, “Air.”
According to Amazon Studios, Ben Affleck’s upcoming directorial effort, “Air,” is getting a full, worldwide theatrical launch in April. This is in distinction to what Amazon has beforehand achieved over the previous few years, with movies getting both no theatrical run or very restricted runs earlier than hitting the Prime Video streaming service. But apparently, the studio is assured audiences are going to fall head over heels for its Nike biopic. And it’s apparent to see why.
READ MORE: The 100 Most Anticipated Films Of 2023
“Air” is directed by Affleck and tells the story of the rise of Nike because of its partnership with a younger Michael Jordan. The movie has an all-star forged that features Affleck, in addition to Matt Damon, Jason Bateman, Viola Davis, Chris Tucker, Marlon Wayans, and Chris Messina. The movie is written by Alex Convery.
Here’s the synopsis:
From award-winning director Ben Affleck, AIR reveals the unbelievable game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports activities and up to date tradition with the Air Jordan model. This transferring story follows the career-defining gamble of an unconventional staff with every thing on the road, the uncompromising imaginative and prescient of a mom who is aware of the value of her son’s immense expertise, and the basketball phenom who would turn into the best of all time.
“Matt and I are very excited for audiences to see ‘Air’ and proud that it’s the first release from Artists Equity,” stated Affleck. “The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence, and creativity to a collective effort at recreating a remarkable and aspirational story. I appreciate and value Jen Salke’s faith in our ability to execute on and deliver a movie we are proud of, as well as her and Sue Kroll’s incredible ongoing support of the film. Amazon Studios, Skydance, and Mandalay were all critical to getting this done, and the film couldn’t have been made without them. We value the steps it took on each of their parts to make it happen and want to thank them. This was the best creative and personal experience of our lives and we look forward to many more like it.”
Jennifer Salke, Head of Amazon and MGM Studios, added, “Ben, Matt, and this all-star cast have delivered a fantastic film that will move, inspire, and entertain audiences around the globe. With Ben’s incredible direction, the film delivers a nostalgic look back at a culture-defining moment that absolutely lends itself to a global theatrical event.”
It’s unclear when precisely “Air” will arrive on Prime Video. While the movie will probably be getting a giant theatrical launch, we’ve seen studios nonetheless put a movie on streaming as little as a month after its theatrical debut. However, we simply don’t have any data about that for now. What we do know is that “Air” will debut in theaters on April 5.
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