When you write about sports activities for a very long time you develop accustomed to obscene concessions pricing at premiere sporting occasions, however whilst desensitized as I’ve turn into to cost gouging I can not consider this.
I’ve completely no downside paying a premium for beer. We’ve all completed it at concert events and occasions, and I nonetheless keep in mind the look on my spouse’s face once I instructed her I spent $14 on a single Mikkeller 1,000 IBU, as a result of I needed to know what it tasted like. It’s a query of expectations and the place that hole meets with the truth.
The factor is: Modelo is scrumptious. I’m not going to get all beer snobby and yuck somebody’s yum. It’s an ideal “chill outside while grilling” beer, and the older I get the extra I respect these. That stated, it’s not a premium beer. Modelo has by no means been a premium beer. Even the makers of Modelo wouldn’t name Modelo a premium beer.
The subject is that my expectations for Modelo pricing come from my native Mexican place, which not solely make killer tacos al pastor, however have an on a regular basis supply of $2.99 Modelo’s, and $4.50 in case you’re feeling froggy and wish to get a colossal 32 oz glass.
So once I see SoFi stadium charging for one single Modelo the identical as I can get 5.75 for at a restaurant, then it’s going to make me irrationally offended. There’s no level mapping grocery retailer case costs with stadium concessions, however in a direct venue-to-venue comparability I can not fathom how they’re charging this.
Also that entire “Served in a Ball Aluminum Cup” factor is a rattling rip-off too. Just give me an enormous ass can. It’s extra spill-proof, quicker for the concessions staff, and I refuse to consider there’s an enormous elementary distinction in draft Modelo, to canned Modelo.
People are going to pay it, due to course they’re. If you’ve already ponied up the money to observe the natty then one other $17 isn’t going to harm too unhealthy — however as an outsider wanting in I’m livid.