Deadmau5, Porter Robinson, & extra headline debut Jackpot NYE in Las Vegas [Interview + Giveaway]

If you’re nonetheless struggling to determine what to do for New Year’s Eve, Las Vegas has a model new possibility so that you can sink your enamel into.

Since its inception in 2012, RVLTN has at all times prioritized giving visibility to rising artists on the rise – with the intention of continuous to pipeline them into bigger alternatives. Over the years RVLTN has helped nurture and increase the native following for an ideal many digital acts, who’ve transitioned from opening tour help to foremost stage headliner. As a prime competitor within the Vegas market, RVLTN seeks to exceed branding expectations when in competitors with bigger conglomerates in the identical or neighboring markets.

Taking place on December 30-31, the inaugural two-day occasion JACKPOT NYE can be hosted on the Downtown Las Vegas Events Center. The lineup’s heavy-hitters embody Deadmau5, Porter Robinson, Rezz, and RL Grime, with extra performances from Black Tiger Sex Machine, Ghostrydr (Ghastly b2b Joyryde), Marauda, Versa + extra.

To have a good time this new competition, we’re giving one fortunate winner two VIP tickets to Jackpot NYE in addition to a meet & greet with Black Tiger Sex Machine and a merch bundle, together with gadgets from BTSM’s personal assortment.

Tickets for JACKPOT NYE 2023 can be found now and could be bought right here.

Ahead of the occasion, we spoke with Marcel Correa, Chief Executive Officer of RVLTN, and Joe Borusiewicz, Partner & Executive Talent Buyer, about what makes their occasion particular in a city that’s so characterised by larger-than-life occasions and a number of the largest EDM artists on the planet year-round.

We know Las Vegas is a year-round vacation spot for occasions, reside music, performances, or in any other case. Numerous the most important visitors appears to come back through the summer season months for apparent causes. When selecting a vacation spot, why ought to individuals consider Las Vegas?

(Marcel) As an leisure vacation spot Las Vegas is really in a category of its personal. Whatever you’re into could be discovered right here 24/7/365. It hasn’t at all times been that manner for each style of music although. Over the final decade plus we’ve been totally devoted to making sure that every one genres of digital music have a seat on the desk and get pushed ahead within this neighborhood. Locals really feel the necessity to journey rather a lot much less steadily to expertise their favourite artists for the reason that inception of RVLTN.

(Joe) While you possibly can argue each weekend in Vegas is a celebration weekend, New Year’s actually takes it to an entire different degree. You have a whole bunch of 1000’s of individuals from everywhere in the world converging on town without delay and there’s positively no scarcity of leisure choices. In including Jackpot to the fold our goal is to provide town a correct vacation spot occasion, one thing vital sufficient to carry its personal in a hypercompetitive house and have the potential to develop into an annual custom for vacationers and locals alike.

RVLTN has been lively in Las Vegas for a decade, set aside from the glitz and glamor of the most important resort properties like Omnia, Hakkasan, and Zouk. With a sure diploma of legacy within the metropolis, what are you providing followers that they wouldn’t discover in a resort foyer nearer to their room and buffets and slot machines?

(Marcel) We’ve at all times taken satisfaction in offering a substitute for the everyday nightclub expertise on The Strip. In our world there are not any gown codes, no velvet ropes, and no overzealous doormen that appear to take pleasure in hassling your group and searching for a strategy to deny your entry. You don’t want a fair ratio of ladies to guys, you don’t have to arrive earlier than a sure hour, and also you don’t want to interrupt the financial institution to attend. The nightclubs thrive on selling a way of exclusivity, whereas our occasions are extraordinarily inclusive areas the place everybody feels welcomed. It’s a whole completely different vibe and ambiance, though we’ve got created VIP choices for many who favor an elevated expertise. Las Vegas has a lot to supply past the Strip. Jackpot NYE is a good instance.

(Joe) With Jackpot particularly, no different occasion within the metropolis this New Year’s weekend delivers extra bang for the buck from a programming perspective. Instead of 1 artist and one sound you get fourteen world-class performers over two nights. Whether you like dubstep, huge room, future bass or home music with a Latin twist, you’ll discover one thing on this lineup that you just get down with.

The headliners for Jackpot NYE are simply prime tier in any market, with deadmau5, Porter Robinson, Rezz, and RL Grime making appearances over the course of the weekend. Was there any form of haggling behind the scenes to persuade them to play Vegas quite than another occasion elsewhere?

(Joe) Honestly, not as a lot as you may suppose. We had a transparent imaginative and prescient of what we needed Jackpot to be by way of the caliber of the lineup, the unapologetically Vegas-inspired branding, and the general expertise itself. We pitched the idea to the artist groups and fortunately most of our first selections had been fully sport for it. Some of this yr’s acts play the native nightclub circuit frequently. The alternative to be part of one thing like Jackpot, I feel, is extra distinctive.

(Marcel) Las Vegas has at all times lacked 18+ choices on NYE weekend. Over the years we’ve watched pals journey out of state, make plans to wander the Strip, attend a home social gathering, or simply watch the countdown from dwelling after dinner. It made quite a lot of sense for us to step up and attempt to present an expertise for locals and vacationers alike. This is our favourite lineup so far and it lands on the most important social gathering weekend of the yr, within the largest leisure vacation spot within the nation. Everyone who attends Jackpot NYE is in for a serious shock as we’re going all out for this one.

Do you see a kind of synergy with the casino-based nightclubs so far as bringing new individuals to town? Located off the strip, RVLTN positively offers vacationers and attendees a a lot completely different view of town than what is usually popularized in media.

(Marcel) It’s true, and as you may count on our strategy to advertising our occasions and attracting new attendees can also be a lot completely different than the methods of the nightlife trade. The overwhelming majority of the RVLTN staff are Vegas locals. We grew up right here, went to highschool right here, and we love this metropolis. It’s a lot completely different than out-of-towners seeking to capitalize on the neighborhood. Everything we do is designed to develop the scene and the local people whereas discovering inventive methods to draw new individuals from around the globe to expertise our occasions.

(Joe) I feel the on line casino golf equipment and furthermore the Strip as an entire wins by promoting the stereotypical picture of what Las Vegas has to supply, whereas we win by promoting the choice: that there’s rather more to the native panorama than you will discover on Las Vegas Blvd. Our advertising mannequin is considerably of an inside-out strategy; we consider that by delivering for the local people and producing a powerful portfolio of choices all year long, our occasions develop into the place locals convey their pals. Nothing beats word-of-mouth.

Apart from the debut of your first NYE competition, is there the rest that RVLTN is seeking to innovate in 2023?

(Marcel) 2023 is shaping as much as be RVLTN’s largest yr so far. Some issues to count on are extra large-scale occasions, new branded experiences, enlargement into new markets, and bigger exhibits from our complete household of manufacturers.