On Thursday night time, the Latin Grammys will make its return to Las Vegas to have a good time the artists and trade professionals who make Latin Music the worldwide sensation it’s at the moment. With greater than 50% of Spotify listeners streaming at the least one Latin track monthly—amounting to roughly 215 million customers globally—this annual awards present options lots of the most-streamed artists on the platform.
Leading the pack of nominees is Spotify’s most-streamed artist of 2020 and 2021, Bad Bunny, who has earned 10 Latin Grammy nominations on the again of his blockbuster album Un Verano Sin Ti. Rauw Alejandro and ROSALÍA have every been nominated in eight classes this 12 months, and Christina Aguilera, Jorge Drexler, and Tainy observe carefully with seven nominations every.
When it involves the massive 4 awards—Record of the Year, Album of the Year, Song of the Year, and Artist of the Year—the competitors is fierce. Any of the nominees may take residence the coveted gilded gramophone. But we now have just a few predictions for who will nab the highest awards this 12 months.
Record of the Year
Often confused with Song of the Year, Record of the Year honors the performing artist on the track in addition to the producers, sound engineer, grasp engineer, and sound mixers. Among these nominated, Spotify knowledge means that it’s going to be an in depth name between Bad Bunny’s “Ojitos Lindos,” KAROL G’s “PROVENZA,” and Anitta’s “Envolver,” all of which have generated tens of millions of streams.
Album of the Year
It’s been an enormous 12 months for each ROSALÍA and Bad Bunny, who’re two of the most well liked Latin artists of this era and our favorites to take residence this main achievement.
ROSALÍA’s album MOTOMAMI has been liked by followers the world over, however particularly in cities like Mexico City, Santiago, and Madrid. With its futuristic visuals and catchy, genre-bending sounds, followers couldn’t get sufficient of her music (and even confirmed their assist by getting “tattooed” at our album launch occasion in March).
Meanwhile, Bad Bunny’s Un Verano Sin Ti has held the highest spot on Spotify’s USA Chart for over 20 weeks. And the artist often known as “El Conejo Malo” stayed true to his Puerto Rican roots, tapping a mixture of rising and legendary acts from his residence nation to characteristic on his fifth album. This additionally marks Bad Bunny’s fourth nomination on this class.
Song of the Year
If Spotify streams are any indication, the winner for Song of the Year will come down to 2 broadly liked tracks: KAROL G’s “PROVENZA” and Camilo’s “Indigo.”
In 2021, KAROL G was Spotify’s most-streamed feminine artist globally. She at the moment sits among the many prime 50 most-streamed artists with greater than 37 million month-to-month listeners. Inspired by the Provenza neighborhood in her hometown of Medellin, “PROVENZA” is nominated in a number of classes this 12 months.
Also hailing from Medellin, Camilo is likely one of the most influential Latin artists, with 5 Latin Grammys to his identify. And when it’s all stated and finished, it’s attainable “Indigo”—a observe in regards to the beginning of his daughter that additionally options his spouse Evaluna Montaner—will earn him a sixth award.
Best New Artist
With 10 nominees within the operating, this class is full of expertise. But our knowledge, we predict there are three artists specifically who may take residence this award.
Yahritza y Su Esencia have skilled a meteoric rise in 2022. Based out of Washington’s Yakima Valley, their distinctive model of Mexican music has attracted almost 4 million month-to-month Spotify listeners.
Pol Granch additionally had a breakthrough 2022, reaching 6 million month-to-month listeners made up of followers from Spain, Mexico, Colombia, and Peru.
Silvana Estrada is the younger Mexican singer-songwriter who was among the many first artists featured on Spotify’s RADAR playlist when it launched in 2020. Her signature voice and emotional lyrics take listeners by way of emotions of affection misplaced and located, unhappiness, and anguish.
RADAR artists proceed to make an impression
Since the launch of our RADAR program in 2020, greater than 50 Latin artists have been featured throughout our playlists. And during the last 12 months, these artists have collectively generated greater than 2.5 billion streams and attracted greater than 25 million followers.
But much more spectacular, a variety of Latin artists featured on RADAR have labored on among the greatest tracks of the 12 months, and their contributions are being acknowledged on the Latin Grammys.
In addition to her nod for Best New Artist, Silvana Estrada’s album Marchita is up for Best Singer-Songwriter album award.
Ovy On The Drums, who was first featured on RADAR Andinos in 2020, can also be nominated throughout a number of classes as a producer and songwriter. This consists of Record of the Year (KAROL G’s “PROVENZA” and Sebastian Yatra’s “DHARMA”), Song of the Year (“PROVENZA”), and Best Urban Song (“DHARMA” and Becky G and KAROL G’s “MAMIII”).
And rounding out this listing are Maria Becerra—whose album Animal is nominated for Best Urban Music Album—and Trueno—whose track “Dance Crip” is nominated for Best Rap/Hip-Hop Song.
Along with these 4 artists, there are eight different RADAR artists who’ve been nominated for Latin Grammys in earlier years: GIULIA BE, Lasso, Boza, Humbe, Covi Quintana, Los Dos Carnales, Nathy Peluso, and LOUTA.
The occasion kicks off at Casa Spotify
Given that Latin music streams on Spotify have grown greater than 1,000% during the last seven years, November 17 is certain to be an enormous night time. And that’s why we’re additionally internet hosting our Casa Spotify expertise in Las Vegas.
Open at the moment and tomorrow, Casa Spotify celebrates the achievements of the nominees and those that have pushed Latin music ahead. It may also function an oasis for invited company to community and collaborate, with a personal room for listening classes and conferences, a content material seize studio, and extra photo-worthy areas all through the house.
We’ll be sharing extra from Casa Spotify because the week unfolds, so keep tuned and verify again for the most recent happenings.
Looking for extra of the most well liked tracks from prime Latin artists? Press play on our flagship playlist, Viva Latino: