After virtually 13 profitable years within the Swedish music business, producer & artist William Fredriksson felt he was dropping the eagerness for music. He had left his solo artist profession behind him a number of years earlier, regardless of promoting gold, and was beginning to really feel much less and fewer motivated in his manufacturing – he wanted a change. He just lately returned beneath the moniker, Will Laroca, who’s current debut single “Holy Ones,” was a surprising pop-driven EDM monitor with an inspirational and religious message, acquired excessive reward from critics & media shops, fellow DJs, and music lovers alike.
“The transition into house music came from a genuine interest in mixing different music styles and experimenting with different tempos and genres. Because of my hip-hop background with very meaningful and personal text and content, it came naturally to me to mix them and create my own take on EDM with deep lyrics. I’m a musician with the greatest respect for the art of music. The possibility to express emotions, dreams and thoughts through a song is what drives me. I basically fell in love with making melodies.” – Will Laroca
Now, he’s again with an exhilarating new single, “Northern Lights“, signed to Virgin Music Sweden, drawing inspiration from his Swedish heritage and the natural light phenomenon. It’s a addicting slap house tune powered by bright violin melodies, inspired by old Swedish folk music, hailing back to the 14 & 15th centuries, as well as the ancient Old Norse musical style from medieval times. “Northern Lights” sends the message that even whenever you’re within the coldest and darkest of locations – the northern gentle serves as a metaphor for hope.
“The Northern Lights is a metaphor for the guiding light of positivity I felt when I was able to bring myself from a dark place. To me it was with the help of my faith, but for others it can be something else, the positive force that has the power to guide you through tough times.” – Will Laroca
Listen beneath!