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In March, we introduced plans with Google to introduce a first-of-its-kind in-app buy expertise on Android gadgets referred to as User Choice Billing (UCB). This expertise would give Spotify customers the liberty to subscribe and make purchases utilizing the cost choice of their selection.
We’ve been onerous at work constructing it ever since. Earlier this week, we started rolling out the primary check implementation of UCB to Spotify subscribers in choose markets world wide. Going ahead, Android customers will quickly be capable to select the way to pay for his or her Spotify subscription in the way in which that most closely fits them. You can see an instance of the person journey under. In the approaching weeks, we’ll develop our check to much more markets.
Spotify has been publicly advocating for platform equity and expanded cost choices for years. We consider that honest and open platforms allow higher, frictionless client experiences that additionally empower builders to think about, innovate, and thrive.
We’re excited to be the primary to pilot UCB with Google and we’re particularly happy that our partnership opens up new alternatives for different builders as nicely. Google has shared extra particulars right here.
Google has taken a daring step to assist degree the taking part in discipline, however that is just the start. We’re wanting ahead to testing, studying and iterating a perpetually bettering expertise for our customers in markets all world wide.