Since 2015, Megaphone has been on the forefront of innovation as one of many world’s main podcast publishing platforms. Now, Spotify’s Megaphone is increasing with the addition of podcast community Keep it Light Media.
This partnership implies that the podcast community, residence to fashionable reveals like Alan Carr’s ‘Life’s A Beach’ and Wolf and Owl, can have its podcasts hosted and distributed on and off Spotify. Its reveals will develop into a part of the Spotify Audience Network, which connects advertisers with listeners utilizing audience-based concentrating on instruments, and drives elevated monetization for companies.
“We are delighted that Keep It Light Media has chosen Megaphone by Spotify as its podcast platform of choice,” shared Chelsea Bradbury, Head of U.Okay. Publisher Partnerships for Megaphone. “With our differentiated offering for podcast publishers, we’re more than excited to be able to work with Keep It Light Media and its incredible podcast catalog to help grow its business and unlock more advertiser demand.”
Along with this new partnership, Spotify is worked up to announce that the Keep It Light Media podcast Parenting Hell, from comedians Rob Beckett and Josh Widdicombe, will develop into unique to Spotify. The present has resonated with listeners, amassing greater than 55 million downloads since its launch in 2020. Episodes discover Rob and Josh providing humorous, relatable takes on their misadventures in parenting. “The best thing about podcasts for comedy is that it’s far more personal and far more immediate than television or radio or all these other things,” defined Josh. “And that’s because you’re actively deciding to put it on, and it feels like a personal experience with the people [hosting].”
With this new partnership, Parenting Hell can be shared with the hundreds of thousands of listeners who come to Spotify for his or her podcasts. “Spotify has studios we can use in town, which is really helpful, rather than rickety offices that we do in other jobs,” mentioned Rob. “So it’s enabled us to prioritize it and make sure that it comes out every Friday, every Tuesday, without fail. Plus, it’s free and there’s no paywall. So that really excited us about joining up.”
Check out the newest episode of Parenting Hell under.