Matilda Saga Albertina Djerf, co-founder of vogue model Djerf Avenue, was accused of perpetuating a poisonous office. The 27-year-old influencer was named in an exposé by Aftonbladet. The Swedish publication interviewed a number of present and former Djerf Avenue workers members, all of whom alleged bullying, favoritism and body-shaming from Matilda’s firm. In response to the information, Djerf Avenue broke its silence in an announcement.
“This is ongoing work, and this year, we’ve made some important changes to improve the work culture at Djerf Avenue,” an announcement from the model learn, obtained by The Cut. “Amongst other things, we have hired a more experienced management team, we have introduced monthly anonymous surveys to collect feedback and take action, we have also set up an external organizational psychologist to access our workplace. We are also in the process of bringing in an additional external HR professional to support the organization.”
So, what did Matilda do? Find out what occurred and see her response, under.
Who Is Matilda Djerf?
Matila is a Swedish influencer and businesswoman who co-founded Djerf Avenue together with her boyfriend, Rasmus Johansson. Johansson reportedly serves because the CEO of the model.
What Did Matilda Djerf Do?
Multiple former and present staff of Matilda’s firm depicted a poisonous office in an exposé printed by Aftonbladet. Some staffers claimed they misplaced sleep, suffered panic assaults and returned residence crying from work some days, per Fast Company. One former staffer accused Matilda of “[yelling] at us” and “[calling] us names.” Another particular person claimed that Matilda could be offended “if there was no coffee,” “if someone was sitting in the wrong seat,” or “if her food hadn’t been heated up” for her. A separate particular person claimed that Matilda had her personal private bathroom within the workplace, and when somebody by chance used it, one other worker needed to “scrub the toilet before Matilda could use it again.”
One accuser even advised Aftonbladet that the office at Djerf Avenue was “psychological terror.”
How Much Is Djerf Avenue Worth?
Djerf Avenue introduced in round $35 million in income, in line with BBC.
What Did Matilda Say About the Accusations?
Matilda stayed off of social media for a number of days to fulfill together with her group at Djerf Avenue, she claimed in a prolonged Instagram put up on December 17, 2024.
“Over the past few days, I’ve been quiet on social media. My highest priority has been to meet with the Djerf Avenue team and speak to them,” Matilda defined. “I am [fully] aware that my words here are not an answer or a solution, but for me it’s important to write this directly to you. To anyone who I’ve hurt or let down, I want to start by saying that I’m genuinely sorry.”
Manila added that she had no prior experiencing main a group like this and pointed to a “lot of stress” in her observe.
“When I started Djerf Avenue, I never expected that the company would be what it is today, with so many team members and so much responsibility,” Matilda admitted, earlier than acknowledging, “I wasn’t ready. I had never led a team prior to this, I had never built a company, and under. Lot of stress, high tempo, and naivety I failed to be the leader and colleague I wish to be along the way [sic]. And for that I am so, so sorry. I wish my growth happened faster. I really want to underline that I’m extremely committed to getting it right and continuing growing.”