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One of my favorite components of the MIDiA yr is creating the MIDiA predictions report and webinar. It is at all times a real workforce effort, with our workforce of analysts spending weeks brainstorming concepts, proposing predictions, stress testing these to inside an inch of their lives, after which writing the report. It is at all times one of the vital learn experiences by our purchasers and we do fairly nicely with our predictions, with an 80%+ success price over the past half a decade.
Our 2024 predictions lead theme was ‘The algorithm is not listening’. This yr it’s ‘It’s social’s stage now’, exploring how social platforms will play an much more instrumental function in leisure and tradition in 2025 and past. In the primary half of the 2020s, we noticed social platforms steal the highlight within the creator financial system, redefining how leisure is created, shared, and monetised. But as we step into 2025, we are going to see the second-order of results start to play out in opposition to the backdrop of consideration saturation, content material commodification, and an elevated give attention to revenue.
On Thursday 5th December we might be presenting this and different key themes from the report in our MIDiA Predictions 2025 webinar. Join us to get forward of the developments that may form subsequent yr. The webinar begins at 16:30 GMT / 17:30 CET / 11:30 ET / 08:30 PT and lasts for one hour. Whether you’re employed in music, video games, the creator financial system, social media, or audio, this webinar is for you! If you haven’t but already achieved so, register to attend right here. In addition to the presentation, there might be a 25 minute query and reply session the place you ask your questions on to the MIDiA analyst workforce.
See you there!
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