Jennifer Lopez is in damage-control mode!
Following the discharge of her album This Is Me… Now earlier this 12 months, the 54-year-old singer deliberate to go on tour to convey her new music stay to followers. However, some of us gained’t get that likelihood to see her up on stage! Why? J.Lo canceled a number of dates from August 20 — August 31, which included stops in Nashville, Raleigh, Atlanta, Tampa, New Orleans, Houston, and Cleveland. Yikes! Fans in these areas should be so upset! Especially as a result of Jen gave no clarification about why she canceled the reveals!
Entertainment Weekly reported a logistical subject compelled the actress to axe the concert events. However, there seems to be extra to the story. That “logistical issue” could have been that there wasn’t sufficient cash coming in to make these reveals viable! See, Variety reported on Tuesday her upcoming tour has been struggling to promote tickets! It’s apparently so unhealthy J.Lo most definitely needed to cancel all of these reveals on account of poor gross sales. Oof! Now, so as to get extra individuals on the reveals and forestall canceling extra dates, she seems to have made a serious change…
Related: J.Lo’s Beauty Line PULLED From Sephora Shelves After ‘Collecting Dust’ Since Launch!
According to Variety, the actress rebranded her present! Instead of This Is Me…Now: The Tour, it’s being known as This Is Me…Live | The Greatest Hits. Yep! A biggest hits tour a la Eras! The outlet reported:
“The latest rebrand suggests a pivot from a tour focusing on the new album’s songs to one spanning her discography, a move that may entice listeners who didn’t connect with her latest material.”
Smart transfer! Her album solely bought 14,000 copies in its first week. It additionally debuted at No. 38 on the Billboard 200, turning into the second of her 9 studio albums to not make the highest 10. Damn. In context we guess it’s not so stunning her reveals struggled with ticket gross sales based mostly on these numbers! Why would followers spend their cash on a present centered round an album they’ve no real interest in? But if Jennifer switched the sport plan to incorporate extra of her widespread tracks from again then — form of like a Taylor Swift Eras Tour state of affairs — which will change followers’ minds!
Good pivot… or is it??
A supply has come ahead to Page Six to say Jennifer all the time deliberate to make this tour a salute to her biggest hits! They claimed the live performance would “convey the Jennifer Lopez live experience” and was not created only for the music from her newest album. The supply made it clear the present is a “celebration which includes the new album.” Hmm. So why not have branded it as a biggest hits tour initially then? Could have saved her and her crew the stress of these sale issues if that was the plan all alongside…
Anyway, she higher hope this works! Girl wants of us to purchase tickets so as to recoup some cash after self-financing her $20 million This Is Me… Now multimedia tasks, which embody the star-studded movie and documentary.
What are YOUR ideas on the rebrand of the tour? Does this make you need to buy a ticket now? Or do you intend to save lots of your cash and nonetheless skip it? Sound OFF within the feedback!
[Image via MEGA/WENN, WENN]