Variety has promoted Jamie Aronson to Associate Vice President of occasions advertising.
Aronson has produced greater than 200 occasions for the model since she joined in 2017 as occasions supervisor, together with competition studios and gatherings at Sundance, Cannes, Venice and Toronto. She is accountable for oversight of the publication’s dwell media manufacturing, budgets and experiential companion integration. In her expanded position, she will probably be instrumental in bringing Variety to new markets, creating strategic alternatives for the enterprise and delivering on profitability targets.
“We are excited to promote Jamie Aronson as she has demonstrated exceptional leadership and creativity,” stated Dea Lawrence, Variety‘s Chief Operating and Marketing Officer. “With Jamie Aronson at the helm, Variety has produced the most premium live media events in the business: beautiful, elegant, engaging and memorable. We look forward to the expansion of this all-important division of Variety under her guidance.”
Aronson has greater than doubled the variety of dwell occasions Variety produces to greater than 80 yearly and has helped set up and execute new dwell media franchises globally — together with occasions in Miami, New York and Los Angeles. These embody the annual Power of Women celebration, the Women of Reality TV Dinner, the Variety x Golden Globes Breakthrough Artists Awards in a number of cities and all of Variety‘s FYC partnered occasions.
“I am proud to be part of the legacy that is Variety. The scope of our entertaining and emotionally impactful programs, in addition to the inspired physical atmospheres we create, make our projects exciting and worthy of the industry we serve,” Aronson stated. “I look forward to working even more closely with one of the finest and most dedicated teams at a time when there’s a spotlight on the business of entertainment.”
With her promotion, Aronson will proceed to pursue related and purpose-driven narrative occasions tackling points like gender fairness in Hollywood, in addition to develop Variety’s unequalled presence at movie festivals all over the world.
Aronson stories to Lawrence and relies out in Variety‘s the Los Angeles workplace.