How Was The Viewership For ‘The Netflix Slam’?

Photo by David Becker/Getty Images for Netflix © 2024

Last weekend, Netflix went dwell for a sports activities occasion for the second time. The Netflix Slam noticed two Spanish tennis heavyweights face off in Las Vegas. Was the occasion a hit for Netflix? Truthfully, we don’t fairly know, however listed below are all the information factors we’ve discovered for The Netflix Slam to date.

In case you missed it, Netflix went dwell on March third within the night in Las Vegas for an exhibition tennis match with Carlos Alcaraz and Rafael Nadal going through off in opposition to one another.

The dwell occasion was a lot smoother than Netflix’s first try, The Netflix Cup, which was plagued with technical issues and an extremely messy format. This occasion, I assumed at the least, was effectively put along with slick graphics and compelling commentary. Plus, the stream held up effectively, albeit discovery inside the app was nonetheless extremely poor. You’d in all probability not understand it was occurring for those who didn’t get it in your high banner spot. The stream was additionally accessible with a Spanish choice, which wasn’t a toggle inside the participant however relatively solely accessible for those who had your profile set to Spanish as the first language. There’s room for enchancment there, too.

But how effectively did The Netflix Slam do?

The Netflix Slam Missed Out On Global Top 10s

Every Tuesday, Netflix releases the highest 40 titles of the previous week, cut up into 4 classes: English-language TV collection and films and non-English collection and movies.

The greatest query we had was whether or not or not the particular would characteristic, and it didn’t. As we famous in our high 10 report for the week, it might have certified if it had a CVE (accomplished viewing equal) of 1.7 million.

Netflix dropped a press launch on Monday following the occasion, nevertheless it notably didn’t characteristic any viewership numbers or “datedoces”.

The Netflix Cup additionally notably missed out on the worldwide high 10 when it launched, however the Chris Rock Special featured between March fifth and March twelfth, choosing up 17.79 million hours watched. Per the Netflix Engagement Report overlaying hours watched between January and June 2023, that particular was watched for 36.20 million hours.

The Netflix Cup and The Netflix Slam will qualify for future engagement studies. The former numbers will doubtless be launched in June 2024, and the latter will in all probability not be launched till December.

FlixPatrol Suggests Spain Was The Most Popular Region for The Live

The greatest information level for The Netflix Slam is undoubtedly FlixPatrol, the VOD measurement firm that tracks over 800 streaming providers in over 160 international locations. In phrases of Netflix information, they monitor the every day high 10s (the 2 lists you discover in your Netflix accounts) for 89 international locations.

Here’s a take a look at the breakdown of which international locations noticed The Netflix Slam pop up of their high 10s:

Here’s how that appears on a heatmap:

Heatmap for The Netflix Slam on Netflix’s Top 10s

As you’ll be able to in all probability inform, the dwell occasion carried out greatest in Spain, which ought to come as no shock on condition that the 2 rivals come from there.

What about exterior sources? There are usually not too many to look into, however we are able to see that Google searches spiked for each Nadal and Alcarez throughout and after the occasion.

Netflix has many extra sports activities and dwell occasions deliberate all through 2024 and into 2025. Next is the comedy particular from Katt Williams, which can air in early May 2024. We’ll see Netflix’s first boxing in Texas, with Mike Tyson and Jake Paul headlining that superstar boxing ticket. Then, after all, you’ve acquired the WWE coming to Netflix all through 2025 and past.

Did you get pleasure from The Netflix Slam? Let us know within the feedback down beneath.