Christmas week rang in an estimated $281.4M, +14% from the Dec. 23-29 interval a yr in the past ($246.4M), indicating that moviegoing stays wholesome post-pandemic for a family-heavy, but diversified lineup of films — this regardless of the dearth of 1 massive five-quad tentpole on marquees.
Warner Bros./DC’s Aquaman and the Lost Kingdom received the week with $58.3M, however Wonka wasn’t far behind with a second week take of $53.1M.
Warner Bros.’ Wonka for the third day in a row led all motion pictures on Thursday with $8M at 4,213 theaters, an awesome maintain from Wednesday at -2%. Per iSpot, Warner Bros spent near what they did on TV spots for Wonka as they did for Aquaman and the Lost Kingdom, $13M to $14M, in a family TV marketing campaign that reached near a billion impressions. The spots that grabbed probably the most impressions aired on ABC (13.7%), NBC (10.2%), TBS (6.5%), Fox (6.4%) and CBS (6.1%). Meanwhile, Wonka TV adverts noticed probably the most viewership on applications corresponding to NFL video games (13.30%), NBA video games (6.6%), MLB submit season video games (4.3%), NBC’s The Voice (3.2%) and ABC’s Good Morning America (2.7%). Through 14 days, Wonka counts a stateside working complete of $110.6M, which is -3% behind Disney’s Mary Poppins Returns on the identical cut-off date which finaled at $171.9M home.
Illumination and Universal’s Migration ranked second on Thursday with $6.5M at 3,761 theaters, +4%, one other nice maintain, bringing its week’s take to $37M. Meanwhile Uni’s different animated film, DreamWorks Animation’s Trolls Band Together noticed $4.4M at 2,225 venues for the Christmas week, taking its working complete to $95.5M. Can it cross $100M?
Warner Bros’/DC’s Aquaman and the Lost Kingdom was third on Thursday with $5.77M, holding regular at -3% from Wednesday at 3,706 theaters. Compared to the primary week of The Marvels ($54.8M), the fish man is pacing 6% forward of that Marvel Studios/Disney bomb. While The Marvels posted the largest dive for a Marvel film at -78% in weekend 2, on Aquaman 2‘s side this weekend are holiday moviegoers and the four-day frame. The first Aquaman eased -23% in its second weekend at the box office — but the movie didn’t have the misfortune like this certainly one of New Year’s Eve falling on a Sunday (additionally a sluggish day for moviegoing). Per iSpot, Warners Bros’ marketing campaign for the DC sequel counted 742M impressions with probably the most eyeballs on spots that aired throughout NFL video games (32.2%), MLB submit season (7.8%), NBA video games (6.9%), school soccer (3.4%) and Monday Night Countdown (2.5%).
Warner Bros. characteristic musical, The Color Purple, noticed $3.28M on Thursday in fourth at 3,152 places, -15% from Wednesday for a four-day complete of $32.3M. Wonka, Aquaman 2 and Color Purple are anticipated to gross within the $20M neighborhood apiece over the New Year’s four-day vacation.
Fifth goes to Sony’s Anyone But You at 3,055 theaters which posted $2.8M, +7% for a primary week of $16M. While this $25M film, which was co-financed by SK Global Entertainment and TSG Entertainment for Sony can be alright within the long-run financially, the unhappy state of affairs is that moviegoers aren’t working again to romantic comedies having been conditioned to look at them on streaming; this even though this title stars Euphoria‘s Sydney Sweeney whose social media attain is close to 17M throughout TikTok, Instagram, X, YouTube views and Facebook.
Amazon MGM
Sixth goes to Amazon MGM’s PG-13 rated The Boys within the Boat at 2,557 theaters with a Thursday of $2.4M, -2% from Wednesday and a 4-day of $13.6M.
“The film is really over-indexing in the middle of the country and the Pacific Northwest where the story is based). We are seeing very strong exits (82 % in top 2 boxes) and minimal day to day drops this week since opening on Christmas Day. The PG-13 rating coupled with the inspirational true story made it consensus viewing for families and faith audiences – which is why it’s exceeding projections. Kudos to George Clooney for collaborating with the marketing team to really target and chase those audiences, and for making a film that delivers. It’s paying off,” beamed Kevin Wilson, Head of Theatrical Distribution for Amazon MGM Studios.
Boys within the Boat‘s campaign included strategic media buying, aggressive grassroots outreach, and a strong push toward sports fans with media targeting in-season sports across NBA, NFL, NHL, WWE and college football. The entire TV campaign per iSpot pulled in close to half billion impressions with the most eyeballs for Boys in the Boat spots on NFL (4.4%), The Voice (4.2%), Good Morning America (4.1%), NBA games (3.4%) and SportsCenter (3.1%). Overall, iSpot spotted a TV campaign spend by Amazon MGM that’s 5x what NEON spent on their Christmas week launch of Ferrari. On Christmas Day, Boys within the Boat filmmaker Clooney appeared in a pre-game promo for the Eagles vs. Giants on Fox. Amazon MGM additionally participated in Mystery Movie and Early Access screenings to capitalize on the pic’s playability and jump-start early word-of-mouth. There was additionally a gaggle gross sales program for the film with church buildings, highschool and school sports activities groups (native and nationwide rowing organizations together with US Rowing). Amazon MGM’s advertising staff additionally created specialty content material and inventive that highlighted the film’s inspirational true story, and the director’s collaboration with Daniel James Brown, writer of the New York Times bestselling non-fiction e-book. Boys within the Boat earlier than P&A price within the $40M vary.
The remainder of Thursday:
7.) Iron Claw (A24) 2,774 theaters Thur $1.398M (even), Wk $11.3M/Wk 1
8.) Hunger Games – Songbirds & Snakes (LG) Thu $1.3M (+23%) Wk $7.8M, Total $157.1M/Wk 6
9.) Ferrari (NEON) 2,330 theaters, Thu $1.19M (even) Wk $6.8M/Wk 1
10.) Boy and the Heron (GKIDS) 900 theaters Thu $832K (-1%), Wk $6M, Total $33.4M/Wk 3