For the primary time, Netflix launched an especially clear engagement report, laying naked all of the viewing information of over 18,000 motion pictures and TV exhibits on the platform worldwide. We’ve appeared on the influence of Ok-dramas on Netflix within the first half of 2023, and right here’s every thing we’ve realized up to now.
Over the previous decade, the rise in media consumption from South Korea has been past meteoric. Some of probably the most important names on this planet of music are from the Korean peninsula, to not point out the huge variety of motion pictures and tv exhibits which have develop into out there to Netflix subscribers over the previous a number of years.
Netflix has invested billions of {dollars} into content material from South Korea. That funding is being considerably rewarded because of the success of Ok-dramas akin to Squid Game, All of Us Are Dead, The Glory, and the big variety of weekly Ok-dramas arriving on Netflix week to week.
From the engagement report launched by Netflix, the primary half of 2023 is proving to be one other exemplary 12 months for Ok-dramas. Here’s what we realized about Ok-dramas within the first half of 2023:
Ok-dramas make up 15% of the 100 most-watched motion pictures and TV exhibits
The first half of 2023 has confirmed that Ok-dramas stay extraordinarily fashionable on Netflix, making up 15% of the 100 most-watched movies and TV exhibits within the first half of 2023.
From titles solely within the high 100 most watched globally, Netflix subscribers have watched 2,732,800,000 (2.732 billion) hours of content material from South Korea. In whole, this equated to roughly 222,255,035 Netflix views.
The Glory is the preferred Ok-drama on Netflix in 2023 up to now
What will probably be unsurprising to many The Glory is the Ok-drama star on Netflix in 2023. Ranked third because the most-watched title on Netflix within the first half of 2023, solely being overwhelmed by The Night Agent and the second season of Ginny & Georgia.
In whole, Netflix subscribers have spent 622,800,000 hours in 2023 watching The Glory. This equates to roughly 74,438,247 views.
The Glory – Hwa and Dam Pictures
Extraordinary Attorney Woo & Crash Landing on You stay extraordinarily fashionable on Netflix
Crash Landing on You started streaming on Netflix virtually 4 years in the past. In that point, it has constantly been one of many platform’s strongest-performing and most beloved Ok-dramas. Across the six months, the Ok-drama was watched for 120,300,000 hours, which equates to roughly 5.29 million views.
In the primary half of 2023, Crash Landing on You ranked 73rd because the most-watched title on Netflix.
Pictured: Crash Landing on You -tvN
Extraordinary Attorney Woo was the most-watched weekly Ok-drama on Netflix in 2022. Less than a 12 months on, the Ok-drama nonetheless retains its reputation. In the primary half of 2023, it amassed 135,900,000 hours considered, roughly 7,196,823 views.
In the primary half of 2023, Extraordinary Attorney Woo ranked 59th because the most-watched title on Netflix.
With a second season on the way in which, there’s so much to be completely happy about for those who’re a fan of the Ok-drama.
Pictured: Extraordinary Attorney Woo – AStory
Squid Game continues to be going robust, with over 10 million views
As the highest-performing collection in Netflix historical past, it shouldn’t be too stunning to anybody that Squid Game nonetheless retains a wholesome viewers.
However, Netflix will probably be more than pleased figuring out that Squid Game added 87,200,000 hours to its whole watch time, equating to an additional 10.59 million views for the Ok-drama.
Squid Game is ranked one hundred and twentieth within the variety of hours considered on Netflix within the first half of 2023.
Picture: Squid Game – Siren Pictures
All of Us Are Dead Sinks Below 100 million hours however ranks simply outdoors of the highest 100
If it weren’t for Squid Game, All of Us Are Dead can be the highest-performing Ok-drama in Netflix historical past. The Ok-drama has carried out nicely in 2023, even outperforming Squid Game by virtually 7 million hours for 94,600,000 hours considered.
However, because of the present’s whole runtime, All of Us Are Dead did not beat Squid Game for the whole variety of new Netflix views, amassing roughly 7,796,703, virtually 2.8 million shy of what Squid Game achieved.
Regardless, with each Ok-dramas renewed and second seasons on the way in which, there’s an entire heap to be enthusiastic about.
Picture: All of Us Are Dead – Film Monster Co.
Can the second half of 2023 outperform the primary?
While there have been loads of new and thrilling Ok-dramas within the second half of 2023, none have stacked up towards the recognition of The Glory. We haven’t seen any indicators of a Ok-drama matching the recognition of the aforementioned. Still, we anticipate extra South Korean titles to occupy the highest 100 most-watched motion pictures and TV exhibits in 2023.
Thanks to the discharge of Squid Game: The Challange, we can also see an increase within the variety of subscribers rewatching Squid Game within the second half of 2023.
What are your ideas on Ok-dramas in 2023? Let us know within the feedback beneath!