Elon Musk Vows “Thermonuclear Lawsuit” As Advertisers Flee

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Elon Musk Vows “Thermonuclear Lawsuit” As Advertisers Flee


Elon Musk is promising to file a “thermonuclear lawsuit” very first thing Monday morning towards nonprofit Media Matters after the liberal watchdog launched a report discovering that X, previously often known as Twitter, was inserting advertisements for main manufacturers subsequent to pro-Nazi and white nationalist content material.

The report got here only a day after Musk responded to a put up on Wednesday that endorsed the “great replacement theory,” a white nationalist and antisemitic concept fashionable amongst right-wing extremists, together with a number of mass shooters. The poster accused Jewish communities of pushing “hatred against whites” and supporting “hordes of minorities” which are “flooding their country.” Musk wrote that the poster had “said the actual truth.”

The put up earned Musk a rebuke from the White House, which launched a press release Friday decrying Musk’s “abhorrent promotion of antisemitic and racist hate.”

In its Thursday report, Media Matters discovered that X had been placing advertisements for giant manufacturers like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) proper subsequent to posts from “pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi accounts,” whilst X CEO Linda Yaccarino has assured manufacturers that they’re “protected from the risk of being next to” poisonous posts.

The report kicked off a shortly rising listing of main advertisers boycotting the social media platform. On Thursday, IBM mentioned it was pausing advert spending on the platform, citing “zero tolerance for hate speech and discrimination.” Disney, the leisure firm Lionsgate, CBS-owner Paramount Global, and Apple made comparable strikes on Friday.

Musk vowed in a Friday evening put up to sue “Media Matters and ALL those who colluded in this fraudulent attack” on X “the split second court opens on Monday.” In a press release connected to the put up, Musk mentioned the Media Matters reporting “completely misrepresented the real experience on X, in another attempt to undermine freedom of speech and mislead advertisers.”

This isn’t the primary time Musk has threatened to sue critics of the adjustments he has delivered to the platform, which has seen a dramatic uptick in hate speech since he bought it for $44 billion in April 2022. In September, Musk threatened to sue the Anti-Defamation League, which screens antisemitism, claiming that the ADL’s criticism of Musk’s perspective towards hate speech was the primary cause for Twitter’s promoting income tanking by 60%. Last month, X knowledgeable workers it was price simply $19 billion.

The Center for Countering Digital Hate, the nonprofit on-line watchdog group, filed a movement on Thursday to dismiss a lawsuit X filed in August accusing the CCDH of making an attempt to scare away its advertisers. The CCDH claimed X’s lawsuit is “riddled with legal deficiencies” and quantities to an assault on its freedom of speech. 

The nonprofit, which, like Media Matters, has reported on the rise of racist and neo-Nazi content material on the platform, additionally lately launched a report that discovered that X “continues to host the overwhelming majority of a sample of posts that breach platform rules for promoting antisemitism, Islamophobia, anti-Palestinian hate and other hateful rhetoric in the wake of the Israel-Gaza crisis.”



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