Sweet Magnolias. (L to R) Caroline Lagerfelt as Paula, JoAnna Garcia Swisher as Maddie in episode 310 of Sweet Magnolias. Cr. Courtesy of Netflix © 2023
Sweet Magnolias was not too long ago renewed for a fourth season, however what went into the choice for that renewal? Although Netflix offers some knowledge, due to different knowledge firms, we will look underneath the hood to see how effectively the present carried out, providing insights into the explanations behind its renewal.
Over the previous few years, by a number of strategies, we’ve been supplied perception into viewership on Netflix. We’ve acquired knowledge from Netflix itself by the each day prime 10s launched in early 2020 and later the prime 10 web site in November 2021 that gave and continues to supply us with weekly insights into hours watched for the most-watched 40 motion pictures and reveals on the service.
Through that, knowledge from different firms, and a few leaked insights from Bloomberg, we’ve been capable of get underneath the hood on why a present will get renewed.
One of these knowledge firms we’ve been leaning on is PlumResearch. Based out of Poland, the corporate makes use of panels of customers worldwide to supply by way of their Showlabs platform “a precise and granular audience measurement of streaming platforms and FAST channels.”
We’ve used their knowledge earlier than wanting into completion charges for various reveals that we’ve seen performs a big position in renewals. This time, nevertheless, they offered some further insights, particularly about Sweet Magnolias, which reveals its evolution throughout the three seasons.
Before we dig in, word that this knowledge is pulled from their United States panel.
Completion Rate Data for Sweet Magnolias
Let’s start with the completion charge, then. By completion charge, we’re referring to the share of those that get from the beginning of the collection to the top.
Below, you’ll be able to see the graph for the completion charges for Sweet Magnolias seasons 1-3 unfold out over three completely different intervals:
- 7 days (the primary week)
- 28 days (the primary month)
- 90 days (the primary three months)
These intervals mirror how Netflix does or has launched knowledge up to now. In the Summer of 2023, they switched their prime 10 to a 91-day metric, for instance.
Courtesy of PlumResearch
Other Insights Into Sweet Magnolias
PlumResearch additionally gave us some further insights into the present’s efficiency, suggesting that regardless of having a barely much less completion charge, the typical time spent with season 3 is the very best on their panel in comparison with the earlier two seasons. Below, the ATS refers to Average Time Spent, “the average minutes that content was viewed, which includes all views of a given piece of content by each profile for the given time period.”
| Title (Season) | Release Date | Season Episodes Number | Average Episode Duration | ATS (min) 90D |
|---|---|---|---|---|
| Sweet Magnolias S1 | 2020-05-19 | 10 | 48,7 | 270.6 |
| Sweet Magnolias S2 | 2022-02-04 | 10 | 50,7 | 374.3 |
| Sweet Magnolias S3 | 2023-07-20 | 10 | 51,5 | 384.8 |
They additionally offered us with much more further stats and a few of their metrics on how they measure the success of a present.
Before we present you the chart, listed here are a number of fast explainers for a few the objects in desk that you could be not be acquainted with.
“Binge Watching: this metric tells you the way bingeable a TV collection is. It’s the share of Unique Viewers (UV) who watched no less than n episodes consecutively throughout one uninterrupted watching session. A watching session stays uninterrupted when the subsequent episode is began inside a 2-hour window from the top of the earlier episode.
Get Hooked: this metric lists the earliest episode quantity the place no less than 70% of this episode’s viewers completed absolutely watching all the episodes within the season. Essentially, this metric tells you the way rapidly a sure season will get viewers hooked on a present.”
With that out of the best way, listed here are the remaining insights for Sweet Magnolias seasons 1-3:
| Title (Season) | Date Indicator | Binge Watching (2+) | Get Hooked | Total Hours Watched | Unique Viewers |
|---|---|---|---|---|---|
| Season 1 | 7D | 74 | 7/10 | 26.0M | 7.0M |
| Season 2 | 7D | 81 | 6/10 | 33.1M | 6.6M |
| Season 3 | 7D | 77.2 | 6/10 | 22.1M | 4.7M |
| Season 1 | 28D | 78.4 | 4/10 | 58.5M | 13.6M |
| Season 2 | 28D | 86.5 | 2/10 | 62.1M | 10.5M |
| Season 3 | 28D | 84.1 | 3/10 | 45.2M | 7.5M |
| Season 1 | 90D | 80.2 | 3/10 | 76.5M | 17.0M |
| Season 2 | 90D | 88.3 | 1/10 | 73.9M | 11.9M |
| Season 3 | 90D | 85.9 | 2/10 | 56.4M | 8.8M |
Nicolás Herrera, a Data Analyst at PlumResearch, advised us:
“The Unique Viewers for every season have been reducing, with the newest installment having about 50% of the primary season’s whole viewers. However, the primary season had the bottom participating metrics. This is primarily mirrored within the Completion Rate metric, the place solely about 55% of the viewers absolutely watched all the episodes of the season.
With all of the seasons having the identical format, the next Binge Watching metric in season 2 displays the power of preserving the viewers , compelling them to look at no less than 2 or extra (BW 2+) episodes. Additionally, the Get Hooked metric for this season reveals that no less than 70% of the primary episode viewers completed all ten episodes of the season inside 90 days, reflecting a strong engagement for the reason that first episode”
We thank PlumResearch for offering this knowledge to us and hope that it presents some perception into the present’s efficiency. We stay up for sharing extra insights like this sooner or later.