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In February we unveiled DJ, a customized AI information that understands you and your music style so effectively that it does the selecting for you. Now we’re excited to start out rolling out DJ in beta to Premium customers throughout the U.Okay. and Ireland.
At its core, DJ is all about connection and discovery. And because of DJ’s highly effective mixture of Spotify’s personalization know-how, generative AI by means of the usage of OpenAI know-how within the fingers of our music consultants, and a dynamic AI voice, listening has by no means felt so private.
When we had been deciding the place to supply DJ subsequent, the U.Okay. and Ireland simply made sense. We have a workforce of native music consultants on the bottom within the area, and it’s the place a few of DJ’s basic know-how has been developed.
We additionally know there’s demand: While we’ve seen followers throughout the globe asking for DJ, it was mostly requested by customers on social media within the U.Okay. and Ireland.* But don’t simply take it from us . . .
When customers within the U.Okay. and Ireland tune in they are going to be greeted by a stunningly reasonable AI voice, modeled after Spotify’s personal Head of Cultural Partnerships, Xavier “X” Jernigan. Plus, they’ll be served songs and context geared in the direction of them. For instance, customers who tune in proper round launch could hear about how Arlo Parks is releasing her latest album, My Soft Machine, on the finish of May alongside her collab, “Phoenix,” with pal and longtime position mannequin Phoebe Bridgers. And in the case of an interesting listening expertise, these moments of related context are successful DJ customers over.
We’ve discovered that when DJ listeners hear commentary alongside private music suggestions, they’re extra keen to attempt one thing new (or hearken to a music they might have in any other case skipped). On days when customers tune in, followers spend 25% of their listening time with DJ—and so they maintain coming again. More than half of first-time listeners come again to hearken to DJ the very subsequent day.**
And DJ has particularly resonated with Gen Z and Millennials, who make up 87% of DJ customers.***
But that is just the start. DJ remains to be in beta, and we’ll proceed to iterate and innovate to evolve the expertise over time.
Ready to provide DJ a attempt? Just head to your Music Feed on Home in cellular.