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Elon Musk formally introduced his decide for the brand new CEO of Twitter on Friday, May 12. The billionaire tweeted that Linda Yaccarino could be taking up the place on the finish of June, whereas explaining what her function will entail. “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! [Linda] will focus primarily on business operations, while I focus on product design & new technology,” he wrote. “Looking forward to working with Linda to transform this platform into X, the everything app.”
I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!@LindaYacc will focus totally on enterprise operations, whereas I deal with product design & new know-how.
Looking ahead to working with Linda to remodel this platform into X, the all the pieces app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
The official announcement got here only a day after Elon had introduced that he’d be stepping down in a matter of weeks. While it’s unclear what Linda taking up Twitter will imply for the social platform, she does have a lot expertise in media. Find out all the pieces to learn about Linda right here.
Linda labored at NBCUniversal earlier than Twitter
Prior to being introduced as the brand new head of Twitter, Linda had been in a serious function at NBCUniversal for a few years. She served because the chairman of world promoting and partnerships since October 2020, based on her LinkedIn web page. She had been with the corporate for over 10 years, starting because the president of cable leisure and digital promoting gross sales in November 2011. She later grew to become the chairman of promoting and consumer partnerships in September 2012.
She was an government at Turner earlier than going to NBCUniversal
Prior to becoming a member of NBCUniversal, Linda had spent practically 20 years with Turner, starting in January 1992. She served as the chief vp and chief working officer for promoting gross sales and advertising and acquisitions, till she left in November 2011.
She hosted Elon at her ‘Possible’ Miami Conference
While Linda stepping in as the brand new CEO of Twitter might shock some individuals, the chief and billionaire did cross paths earlier than, when she spoke with him for a keynote speech on “Twitter 2.0” on the NBCUniversal “Possible” occasion in Miami. The convention was held shortly after Elon had made the monumental buy of Twitter. During the interview, she expressed how excited she was to companion with Elon and Twitter with NBCUniversal.
She’s a Penn State alum
Before starting her profession in media, Linda studied Telecommunications and Liberal Arts at Penn State University from 1981 to 1985. She’s continued to indicate love for her alma mater by shouting out their soccer staff in her Twitter bio. “Driven by industry progress, inspired by provocative leadership, plus don’t mind a good pair of shoes or a great [Penn State Football] scoreboard either,” she wrote.
She labored with the White House throughout each Trump & Biden’s administrations
Other than her profession in media, Linda has lent her expertise to 2 presidents on both sides of the aisle. Former President Donald Trump appointed her to the Council on Sports Fitness and Nutrition in 2018, and he or she served a two-year contract. She teamed up with President Joe Biden’s administration in 2021 to create a marketing campaign, encouraging Americans to get the COVID-19 vaccine, based on The Washington Post.