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In February, we teamed up with Korea\u2019s <\/span>HIPHOPPLAYA<\/span><\/a> group to launch <\/span>HAN<\/span><\/i>, a Spotify Singles collection spotlighting the newest sounds in Okay-hip-hop. Featuring distinguished Okay-hip-hop and R&B artists like <\/span>Jay Park<\/b><\/a>, <\/span>Kid Milli<\/b><\/a>, <\/span>Blase<\/b><\/a>, <\/span>MIRANI<\/b><\/a>, and <\/span>LOOPY<\/b><\/a>, <\/span>HAN<\/span><\/i> has allowed followers all over the world to find the complicated Korean emotion of the identical identify.\u00a0\u00a0<\/span><\/p>\n The phrase <\/span>han<\/span><\/i> has no direct translation in English, however it refers to a deeply ingrained feeling of resentment, sorrow, bitterness, anger, disappointment and remorse that arises from the historic and cultural experiences collectively shared by Koreans. For our featured artists, it was this interior sense of han that turned a central theme and inspiration as they expressed themselves musically and showcased their skills for followers all over the world.\u00a0<\/span><\/p>\n As a part of <\/span>HAN<\/span><\/i>, over the span of 5 weeks, we launched six distinctive Spotify Singles that includes 21 completely different artists. The songs additionally acquired additional publicity by way of <\/span>KrOWN<\/span><\/a>, Spotify\u2019s <\/span>international Okay-hip-hop playlist<\/span><\/a> with greater than 470,000 followers.<\/span><\/p>\n