This place could have accountability for driving business engagement, shaping the affiliation\u2019s occasion technique, and each creating and executing a plan to generate the assets essential to help U.S. Travel\u2019s increasing advocacy efforts and full suite of recent affiliation advantages.<\/p>\n
The U.S. Travel Association introduced right now that affiliation veteran Ellen Davis joined the group as Executive Vice President of Business Strategy and Industry Engagement. Davis is the primary addition to the chief staff since Geoff Freeman was appointed CEO in 2022.<\/p>\n
\u201cEllen has an impressive association track record of uniting stakeholders, diversifying value propositions and creating thoughtful growth strategies,\u201d mentioned Geoff Freeman, U.S. Travel Association president and CEO. \u201cI am thrilled to be working alongside Ellen again and know she will play an instrumental role in the next level of value creation for the U.S. Travel Association.\u201d<\/p>\n
Davis joins U.S. Travel from the Consumer Brands Association, the place she constructed a robust group of business CEOs, considerably grew membership and created new academic choices \u2013 efforts which drove a 50% enhance in income in three years.<\/p>\n
Prior to becoming a member of Consumer Brands, Davis spent 17 years with the National Retail Federation in positions of accelerating accountability, culminating as President of the NRF Foundation, NRF\u2019s philanthropic arm. In that position, she created packages to impress the business across the significance of retail careers and entry-level expertise and generated important funding to place retail jobs as a most well-liked place to start and advance a profession. She can also be well-known for her position in defining the official kickoff to the net vacation procuring season often known as \u201cCyber Monday.\u201d<\/p>\n
\u201cTravel is essential to the U.S. economy and \u2013 like retail and consumer products \u2013 an industry that impacts millions of people every day,\u201d mentioned Davis. \u201cI\u2019m proud to join the talented team at U.S. Travel, excited to serve the industry with excellence and intend to deliver even greater value creation for all our stakeholders.\u201d<\/p>\n
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