{"id":57790,"date":"2023-01-29T18:42:18","date_gmt":"2023-01-29T18:42:18","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2023\/01\/29\/a-talk-with-merck-mercuriadis-the-canadian-spending-billions-on-acquiring-song-catalogues-national\/"},"modified":"2023-01-29T18:42:24","modified_gmt":"2023-01-29T18:42:24","slug":"a-chat-with-merck-mercuriadis-the-canadian-spending-billions-on-buying-tune-catalogues-national","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2023\/01\/29\/a-chat-with-merck-mercuriadis-the-canadian-spending-billions-on-buying-tune-catalogues-national\/","title":{"rendered":"A chat with Merck Mercuriadis, the Canadian spending billions on buying tune catalogues &#8211; National"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"\">\n<p>HOLLYWOOD\u2014Merck Mercuriadis is fairly relaxed for a man who simply made the largest deal of his profession. Twenty-four hours after buying Justin Bieber\u2019s tune catalogue for a rumoured US$200 million \u2014 his costliest deal to this point \u2014 his greatest concern is shifting home.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/d21y75miwcfqoq.cloudfront.net\/70c8fc80\" style=\"position:absolute;width:1px;height:1px\" referrerpolicy=\"no-referrer-when-downgrade\"\/><\/p>\n<p>\u201cBusiness is under control,\u201d he says with a quiet smile. \u201cIt\u2019s the move that\u2019s stressing me out.\u201d Top of the listing? Wondering how is 100,000 vinyl albums will make the journey.<\/p>\n<p>Sitting poolside at an virtually empty home under the Hollywood signal \u2014 the movers are about to reach to take the remaining furnishings to a brand new place in Laurel Canyon \u2014 Merck has delayed leaving till we\u2019ve had an opportunity to speak.<\/p>\n<div class=\"l-article__part\" data-shortcode=\"readmore\">\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"control\">\n\t\t\t<span class=\"c-readmore__label\">Read extra: <\/span><br \/>\n\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/9434959\/justin-bieber-sells-music-catalogue-hipgnosis\/\" data-track-region=\"content-read-more\" title=\"Justin Bieber sells entire music back catalogue to Hipgnosis\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\tJustin Bieber sells complete music again catalogue to Hipgnosis\t\t\t<\/a>\n\t\t<\/p>\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"test\">\n\t\t\t\t<span class=\"c-readmore__label\">Read subsequent: <\/span><br \/>\n\t\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/9444563\/hazel-mccallion-dies\/\" data-track-region=\"content-read-more\" title=\"Former Mississauga mayor Hazel McCallion dies at 101\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\tFormer Mississauga mayor Hazel McCallion dies at 101\t\t\t\t<\/a>\n\t\t\t<\/p>\n<\/p><\/div>\n<p>Merck, in case you don\u2019t know, is the Quebec-born former rep for Virgin Records who went on to handle Guns N\u2019 Roses, Elton John, and Morrissey, amongst others. Today he heads up the Hipgnosis Song Fund, considered one of a couple of dozen heavy-hitting firms shopping for up the rights to songs by the largest artists on the earth. He (and some others like him) consider that these songs are everlasting, a vital a part of our tradition, and might be loved by individuals for many years to return. That means this music will generate revenue \u2014 lots of it.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues under commercial<\/p>\n<\/p><\/div>\n<p>Hipgnosis has spent US$3 billion over the past 10 years and now manages someplace within the neighbourhood of 60,000 songs. That consists of compositions by Neil Young, David Crosby, Barry Manilow, Eurythmics, Blondie, The Pretenders, Shakira, Shawn Mendes, Leonard Cohen, Red Hot Chili Peppers, Fleetwood Mac, Kenny Chesney, Justin Timberlake, and dozens and dozens of others.<\/p>\n<p>The firm is called after <a href=\"https:\/\/www.stormstudiosdesign.com\/\" target=\"_blank\" rel=\"noopener\">the long-lasting album paintings studio headed by Storm Thorgerson<\/a>, answerable for dozens of unforgettable covers, together with many commissions for Pink Floyd. Storm, a longtime buddy, can also be answerable for Merck\u2019s Hipgnosis brand which options an upside-down elephant.<\/p>\n<p>\u201cI asked him, \u2018What does that have to do with what I\u2019m trying to do?&#8217;\u201d Merck says. \u201cHe replied, \u2018That\u2019s not an upside-down elephant. That\u2019s an elephant that\u2019s blown away by how good the music is.\u2019 A few years ago, Billboard said \u2018Someone\u2019s just explained to us what the logo means. You\u2019re turning the music industry upside down.\u2019 And I said, \u2018OK. Sure.&#8217;\u201d<\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Ongoing History of New Music\" frameborder=\"0\" src=\"https:\/\/playlist.megaphone.fm\/?p=CORU5791969113#?secret=nBTaMyBMOe\" data-secret=\"nBTaMyBMOe\" width=\"670\" height=\"482\"><\/iframe><\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues under commercial<\/p>\n<\/p><\/div>\n<p>Merck sees songs as glorious long-term investments. \u201cWhat I wanted to do was establish songs as an asset class for institutional investors and the stock market,\u201d he informed me. \u201cI want them to understand that when these songs become successful, they become part of the fabric of people\u2019s lives and our society. Therefore, they have very reliable and very predictable incomes \u2014 and that makes them investable.<\/p>\n<p>\u201cSongs are even better than gold or oil because if you\u2019re living your best life, you\u2019re doing it to a soundtrack of great music. And you\u2019re also listing to music if you\u2019re being challenged, whether it\u2019s through a pandemic, inflation, a recession, high-interest rates, or whatever it might be. You\u2019re taking comfort and escaping with great music. So great music is always being consumed.\u201d<\/p>\n<p>Merck may be very bullish on streaming. \u201cThe old benchmark for extraordinary success was a platinum album, which in the U.S. is sales of one million copies [and 80,000 in Canada] in a country that has 330 million people. That means one in every 330 people bought that album. That immediately tells you that the average person might have loved music but didn\u2019t love it enough to put their hand in their pocket and pay for it. Today, that one in 330 million people has been replaced by 100 million homes that have a paid-for streaming subscription. That means we\u2019ve gone from one in 330 to one in 3.6.\u201d<\/p>\n<p>He believes that firms like Hipgnosis are important to the longer term well being of music. \u201cThe large file firms are managing 20,000 songs and creating new songs each day. They don\u2019t have the bandwidth to work the unbelievable hits of their catalogues. We\u2019ve changed that with tune administration.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues under commercial<\/p>\n<\/p><\/div>\n<p>\u201cMy job has always been to be an artist manager. I can\u2019t play the guitar. I can\u2019t sing a song. What I bring to the table is responsibility. Now I\u2019m putting the same responsibility into managing great songs like <em>Sweet Dreams are Made of This<\/em>.\u201d<\/p>\n<div class=\"l-article__part\" data-shortcode=\"readmore\">\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"control\">\n\t\t\t<span class=\"c-readmore__label\">Read extra: <\/span><br \/>\n\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/8493425\/song-catalogue-deals\/\" data-track-region=\"content-read-more\" title=\"Which artists will be next to sell their song catalogues? (Jan. 9, 2022)\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\tWhich artists might be subsequent to promote their tune catalogues? (Jan. 9, 2022)\t\t\t<\/a>\n\t\t<\/p>\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"test\">\n\t\t\t\t<span class=\"c-readmore__label\">Read subsequent: <\/span><br \/>\n\t\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/9444628\/snowfall-warning-dufferin-grey-halton-january\/\" data-track-region=\"content-read-more\" title=\"Snowfall warnings issued for parts of southern Ontario as more wintery weather moves in\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\tSnowfall warnings issued for components of southern Ontario as extra wintery climate strikes in\t\t\t\t<\/a>\n\t\t\t<\/p>\n<\/p><\/div>\n<p>His purpose is to in the end make songwriters higher paid and to offer them a chance to place tune income to work for them.<\/p>\n<section id=\"content-dynamic-trending-stories\" class=\"l-inlineStories l-inlineStories--tile u-hide-tablet-landscape\" aria-label=\"Dynamic trending stories section\">\n<p>\n\t\t<span class=\"l-inlineStories__title c-heading c-heading--strikethrough\">Trending Now<\/span>\n\t<\/p>\n<ul class=\"l-inlineStories__posts c-posts c-posts--inline \">\n<li class=\"c-posts__item\">\n\t\t\t<a href=\"https:\/\/globalnews.ca\/news\/9438796\/rent-increase-tenant-rights-canada\/\" class=\"c-posts__inner\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"c-posts__media \">\n\t\t\t\t\t\t<img class=\"c-posts__thumbnail\" data-src=\"https:\/\/globalnews.ca\/wp-content\/uploads\/2023\/01\/rent-increase-canada-e1674755128475.jpg?quality=85&amp;strip=all&amp;w=336&amp;h=224&amp;crop=1\" loading=\"lazy\" width=\"336\" height=\"224\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"c-posts__details\">\n<p>\n\t\t\t\t<span class=\"c-posts__headlineText\" data-title=\"\">Rent management: What tenants ought to know as rental costs surge throughout Canada\u00a0\u00a0<\/span>\n\t<\/p>\n<\/p><\/div>\n<p>\t\t\t<\/a>\n\t\t<\/li>\n<li class=\"c-posts__item\">\n\t\t\t<a href=\"https:\/\/globalnews.ca\/news\/9442804\/canadian-forces-decade-of-darkness\/\" class=\"c-posts__inner\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"c-posts__media \">\n\t\t\t\t\t\t<img class=\"c-posts__thumbnail\" data-src=\"https:\/\/globalnews.ca\/wp-content\/uploads\/2022\/10\/20221024111032-6356aff01835c1b17d6ca390jpeg.jpg?quality=85&amp;strip=all&amp;w=336&amp;h=224&amp;crop=1\" loading=\"lazy\" width=\"336\" height=\"224\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"c-posts__details\">\n<p>\n\t\t\t\t<span class=\"c-posts__headlineText\" data-title=\"\">\u2018History will tell\u2019 if Canada\u2019s army dealing with new decade of darkness: defence chief<\/span>\n\t<\/p>\n<\/p><\/div>\n<p>\t\t\t<\/a>\n\t\t<\/li>\n<\/ul>\n<\/section>\n<p>\u201cIf you\u2019re Justin Bieber, you haven\u2019t made this deal to take the money and spend it. You\u2019ve taken the deal so you can put this money to work for you and make more money than you otherwise would have.\u201d<\/p>\n<p>There are additionally stable tax causes for promoting your music to an organization like Hipgnosis. If you are taking royalty cheques regularly, most governments take a look at that as wage revenue, which may be taxed at a charge as excessive as 50 per cent. If the artist takes future royalties up entrance in a lump sum, that\u2019s thought of capital good points and the tax charge drops to about 20 per cent. If you\u2019re speaking a couple of take care of tens of hundreds of thousands and even tons of of hundreds of thousands of {dollars}, that\u2019s a giant distinction.<\/p>\n<p>The artist additionally advantages by having the ability to have interaction in environment friendly property planning. The cash may be invested, and used for philanthropy or activism. And relying on the deal, the artist should retain a royalty stream from future compositions as solely the confirmed, profitable songs are included within the buyout.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues under commercial<\/p>\n<\/p><\/div>\n<p>So how does an entity like Hipgnosis decide what an artist\u2019s catalogue is price? \u201cSometimes people look it [valuations] as a multiple of annual earnings. We look at it from the point of view of what\u2019s the return on investment. How are your songs performing in a streaming world relative to the rest of the market? If you have 70 million monthly listeners on Spotify, your catalogue is going to be worth a lot more than if you have 10 million monthly listeners.<\/p>\n<p>\u201cWe have an incredibly diverse catalogue. Having established songs as an asset class, there are some things to consider. Copyright protection for songs in North America has been extended to 70 years after the death of the last co-composer. We\u2019ve paid an average of 15x multiples for songs and we have an income stream that\u2019s going to last for 101 years.<\/p>\n<p>\u201cIf you\u2019re a major Bruce Springsteen fan, you\u2019re probably at least 50 years old\u2014 that\u2019s around the average age of his fanbase. But if you\u2019re a Justin Bieber fan, you have maybe 60 or 70 years in front of you as opposed to 30 years for that Springsteen fan. If you\u2019re a good parent, you\u2019ll teach your kids about Springsteen, but \u2026 life. And Springsteen has about 17 million monthly followers on Spotify versus Justin Bieber\u2019s 80 million.\u201d<\/p>\n<div class=\"l-article__part\" data-shortcode=\"readmore\">\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"control\">\n\t\t\t<span class=\"c-readmore__label\">Read extra:<\/span><br \/>\n\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/7285773\/music-streaming-revenue\/\" data-track-region=\"content-read-more\" title=\"Alan Cross explains why companies are buying up the rights to thousands of songs\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\tAlan Cross explains why firms are shopping for up the rights to hundreds of songs\t\t\t<\/a>\n\t\t<\/p>\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"test\">\n\t\t\t\t<span class=\"c-readmore__label\">Read subsequent: <\/span><br \/>\n\t\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/9440455\/artificial-intelligence-disability\/\" data-track-region=\"content-read-more\" title=\"Can AI be used to help people with disabilities? Experts say yes, with the \u2018right data set\u2019\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\tCan AI be used to assist individuals with disabilities? Experts say sure, with the \u2018right data set\u2019\t\t\t\t<\/a>\n\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues under commercial<\/p>\n<\/p><\/div>\n<p>Merck is at all times taking a look at offers. He approaches individuals and folks method him, at all times with an eye fixed on how songs may be finest exploited for income. That consists of old-school issues like gross sales, radio airplay, and different pubic efficiency revenue, however goes far past that. Streaming, clearly. Placement in TV exhibits. Appearances in films. Licensing for commercials. Encouraging different artists to cowl the songs. And right here\u2019s a giant one: licensing samples to be used in new compositions.<\/p>\n<p>\u201cInterpolations [the incorporation of elements of old song into a new track] is a big one,\u201d Merck says.<\/p>\n<p>\u201cWe had a primary file final 12 months with Nikki Minaj\u2019s <em>Super Freaky Girl<\/em>, which is an interpolation of Rick James\u2019 <em>Super Freak<\/em>, which was clearly additionally interpolated into MC Hammer\u2019s<em> Can\u2019t Touch This<\/em>. We acquired a bit of all that. And in 20 years\u2019 time, it\u2019ll be interpolated once more and be a number-one file for another person. And alongside the way in which, it\u2019ll be utilized in 20 totally different samples, in films and TV commercials, and video video games. And most significantly for me, we&#8217;ll have a good time Rick James in a approach he hasn\u2019t been capable of be celebrated as a result of we\u2019ve acquired the bandwidth to have the ability to do it.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues under commercial<\/p>\n<\/p><\/div>\n<p>\u201cAnd Rick James is more than just <em>Super Freak.<\/em> If you go back and listen to Prince, you will see how important Rick was to him. He was a serious player, a serious songwriter, a serious arranger, a serious producer. Rick was the real deal and we, as the custodians of that catalogue, a real responsibility to make sure that Rick James is celebrated as one of the great artists of all time.\u201d<\/p>\n<div class=\"l-article__part\" data-shortcode=\"readmore\">\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"control\">\n\t\t\t<span class=\"c-readmore__label\">Read extra: <\/span><br \/>\n\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/9405503\/canada-music-industry-2022\/\" data-track-region=\"content-read-more\" title=\"How did the Canadian music industry do in 2022? The year-end stats are out\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\tHow did the Canadian music trade do in 2022? The year-end stats are out\t\t\t<\/a>\n\t\t<\/p>\n<p class=\"c-readmore\" data-sophi-feature=\"article-all\" data-gnca-ab-test=\"article-all\" data-gnca-ab-variation=\"test\">\n\t\t\t\t<span class=\"c-readmore__label\">Read subsequent: <\/span><br \/>\n\t\t\t\t<a class=\"c-readmore__link\" href=\"https:\/\/globalnews.ca\/news\/9444588\/iran-drone-targeted-defense-factory-isfahan\/\" data-track-region=\"content-read-more\" title=\"Iran says bomb-carrying drones targeted defense factory in Isfahan\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\tIran says bomb-carrying drones focused protection manufacturing unit in Isfahan\t\t\t\t<\/a>\n\t\t\t<\/p>\n<\/p><\/div>\n<p>Will this emphasis on older songs over the approaching many years have a deleterious impact on new artists? If the businesses like Hipgnosis push to maintain this music alive past what would have been their best-before date within the previous world, will it drown out new music?<\/p>\n<p>\u201cOne of the things that come along with streaming,\u201d says Merck, \u201cis widespread adoption. Today there are over 600 million individuals who stream music, up from 30 million just some years in the past. In a decade, we may have as many as two billion individuals streaming music. What that does is give the music trade a degree of knowledge that it\u2019s by no means had earlier than.<\/p>\n<p>\u201cPeople are printing these articles saying that 70 per cent of the world is listening to catalogue [songs more than 18 months old] and solely 30 per cent are listening to new music, ergo which should imply new music is dying. That\u2019s BS. The backside line is that 70-30 cut up has at all times been there. You simply didn\u2019t have the information.<\/p>\n<div class=\"c-ad c-ad--bigbox l-article__ad\">\n<p>Story continues under commercial<\/p>\n<\/p><\/div>\n<p>\u201cWhen I was growing up, for every new record I bought, I was listening to older records, too. For every new Yes record I bought, I would buy an old Doors, Beatles, or Jimi Hendrix record. We\u2019re still doing the equivalent today.\u201d<\/p>\n<p>With the solar setting and the movers about to reach to take away the final of the pool furnishings, it\u2019s time to go. We wander into the yard for a final look over the Hollywood Reservoir.<\/p>\n<p>\u201cSee that house over there?\u201d Merck factors to a Spanish-style place hanging over the mountain. \u201cMadonna\u2019s old place. And there \u2014 \u201che points to another house across the way \u2014 \u201cMoby used to live there.\u201d And straight forward, most likely the very best view of the Hollywood signal from any non-public residence in LA. The new place in Laurel Canyon beckons.<\/p>\n<p>I hope all these information make it safely.<\/p>\n<p>\u2014<\/p>\n<p><em><a href=\"https:\/\/edge.ca\/show\/alan-cross\/\" target=\"_blank\" rel=\"noopener\">Alan Cross<\/a> is a broadcaster with Q107 and 102.1 the Edge and a commentator for Global News.<\/em><\/p>\n<p><strong>Subscribe to Alan\u2019s Ongoing History of New Music Podcast now on <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/ongoing-history-of-new-music\/id1201968027?mt=2\" target=\"_blank\" rel=\"noopener\">Apple Podcast<\/a> or <a href=\"https:\/\/play.google.com\/music\/m\/Ivymb5pi2vjltzmyfheflcuhqgq?t=Ongoing_History_of_New_Music\" target=\"_blank\" rel=\"noopener\">Google Play<\/a><\/strong><\/p>\n<\/p><\/div>\n<p><script defer src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;appId=318812448281278&#038;version=v3.3\"><\/script><br \/>\n<br \/>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] HOLLYWOOD\u2014Merck Mercuriadis is fairly relaxed for a man who simply made the largest deal of his profession. Twenty-four hours after buying Justin Bieber\u2019s tune catalogue for a rumoured US$200 million \u2014 his costliest deal to this point \u2014 his greatest concern is shifting home. \u201cBusiness is under control,\u201d he says with a quiet smile. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":{"0":"post-57790","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/57790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=57790"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/57790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/57792"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=57790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=57790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=57790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}