{"id":4562,"date":"2022-10-22T18:56:32","date_gmt":"2022-10-22T18:56:32","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2022\/10\/22\/cost-n-mayor-creating-dance\/"},"modified":"2022-10-22T18:56:32","modified_gmt":"2022-10-22T18:56:32","slug":"cost-n-mayor-creating-dance","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2022\/10\/22\/cost-n-mayor-creating-dance\/","title":{"rendered":"Cost n\u2019 Mayor: Creating dance"},"content":{"rendered":"

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Cost n\u2019 Mayor is a dynamic choreographing duo taking centerstage on social media. What began as a joke throughout Covid, has paved the way in which to working with numerous manufacturers \u2013 corresponding to Target, Neutrogena and Blue Bunny \u2013 and supplied a platform to share their expertise with tens of millions of viewers around the globe. Dance Informa had the privilege of chatting with Austin and Marideth Telenko \u2013 the married couple behind Cost n\u2019 Mayor.\u00a0<\/p>\n

Austin and Marideth started dancing at ages 9 and 14 respectively, together with his coaching rooted in theater and hers in road type. Eventually, they broadened their coaching to incorporate quite a lot of kinds. Each landed in New York \u2013 Austin in 2017 dancing professionally, and Marideth in 2019 on the Richard Ellner Scholarship at Broadway Dance Center (BDC).\u00a0<\/p>\n

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Cost n\u2019 Mayor. Photo by Heights Digital Media.<\/figcaption><\/figure>\n<\/div>\n

Austin and Marideth met in 2019, whereas acting at Six Flags New Jersey in a Halloween present. Over the subsequent few months, their paths saved crossing, and after the present ended, the 2 continued spending time collectively. They started \u201cofficially\u201d relationship in February 2020, a month earlier than Covid shut down New York.\u00a0<\/p>\n

Marideth shares, \u201cI will never forget the day everything closed in New York. Austin was at my place with me and my roommates, and everyone started getting messages that BDC was closed, Steps on Broadway was closed, our jobs were closed. We were both scared of getting stuck in New York long-term. My mom encouraged me to come home, and I told Austin, \u2018Just come with me to North Carolina. We\u2019ll wait it out for two weeks and come back.\u2019\u201d What they thought can be two weeks become a year-long keep.\u00a0<\/p>\n

Stuck collectively in North Carolina, Austin and Marideth started making up dances and educating them to one another. Eventually, they started choreographing collectively and determined to share their posts on social media underneath the Cost n\u2019 Mayor identify \u2013 an inside joke from their time in New York. \u201cWe were in the park one day playing cards and wanted to keep score, so we pulled out a phone and said, \u2018Hey, Siri, make a note that says Aust and Mar\u2019. The closest real words that Siri knew was Cost and Mayor. We thought it was the funniest thing ever and it became an inside joke,\u201d shares Austin.\u00a0<\/p>\n

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Cost n\u2019 Mayor. Photo by Mary Daley Photography.<\/figcaption><\/figure>\n<\/div>\n

TikTok dances had been a quarantine development, however when Cost n\u2019 Mayor surveyed what was trending, they discovered a special strategy. \u201cWe saw a gap in the space and started making original work that really was focused on music. We took sounds that are recognizable to your ear and made something that looked like the sound. I think that scratched a satisfying itch for people and made it stand out from other choreography,\u201d says Marideth.\u00a0<\/p>\n

The duo needed to pivot from stage efficiency to creating and sharing on a telephone display screen \u2013 a pivot with a steep studying curve. \u201cOn a phone screen, you\u2019re a lot closer up, so you can see more nuanced movement, whereas if you\u2019re in a 20,000-person stadium, a nuanced movement is lost. But you\u2019re also limited \u2013 if you do anything too large, you\u2019re out of frame,\u201d reveals Marideth.\u00a0<\/p>\n

Cost n\u2019 Mayor additionally started working with manufacturers \u2013 a creation course of which posed some distinctive challenges. \u201cWhen a brand hires us to make content for them, we\u2019re not just providing choreography \u2013 we\u2019re the choreographer, the performer, the actor, the producer, the editor and the videographer,\u201d Marideth says. \u201cThe brand will tell us, \u2018Our priority is to show this product and highlight X, Y and Z about it.\u2019 The challenge is to create choreography that\u2019s authentically us, but also promotes a product and highlights what the brand wants us to.\u201d<\/p>\n

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\"Cost<\/a>
Cost n\u2019 Mayor. Photo by Tiffanie Marie @steezystudio.<\/figcaption><\/figure>\n<\/div>\n

\u201cWhen we\u2019re dancing together for fun, we\u2019re showcasing fun moves and our performance quality,\u201d Austin provides. \u201cBut when we\u2019re dancing for a brand, we\u2019re promoting a product, service or key message into a story that resonates with people enough to stop and watch an ad.\u201d<\/p>\n

Despite the brand new challenges the duo confronted, the 2 thrive on a problem. \u201cI think when you\u2019re cranking out the amount of content that we do in a week, it helps to have these prompts to spur new ideas. It helps the creativity have longevity,\u201d Marideth explains.<\/p>\n

An indicator of a Cost n\u2019 Mayor video is their contagious pleasure. Cost n\u2019 Mayor\u2019s skill to keep up sturdy reference to a web based viewers is one cause for his or her recognition. \u201cBecause we\u2019re passionate about it, we genuinely have so much fun doing what we\u2019re doing, and we have mutual love for each other, it\u2019s easy for a viewer to also feel that joy,\u201d Marideth shares.<\/p>\n

Austin continues, \u201cNot to mention that we do all of our stuff in our living room in comfy clothes and socks. It gives off this feeling that we\u2019re just like you \u2013 we like to dance in our living room, we have fun and laugh about it when we mess up.\u201d\u00a0<\/p>\n

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\"Cost<\/a>
Cost n\u2019 Mayor. Photo by Mary Daley Photography.<\/figcaption><\/figure>\n<\/div>\n

Cost n\u2019 Mayor now has over six million followers throughout platforms. When requested in the event that they felt the strain of those numbers, Marideth was sincere concerning the highs and lows of a big following, \u201cOn one hand, sometimes we can get in our head about choreography because we want to impress a gigantic audience. On the other hand, because everyone is creating in such high quantities now, if you put out something that is very experimental and it kind of sucks, no one is going to remember it. You\u2019ll do something new tomorrow.\u00a0It\u2019s like a safety net almost, and I feel the safety net side of it more than I feel the pressure most of the time.\u201d<\/p>\n

Austin continues, \u201cSometimes, we have to take a step back from it and say, \u2018Did we choreograph that for the six million people who are across platforms, or did we choreograph that because we wanted to do it, we felt good about it, we had fun with it?\u2019 I think when we remind ourselves that we choreographed for us, that\u2019s when it\u2019s best received by everybody else.\u201d\u00a0<\/p>\n

When requested how they handle themselves and stop burn-out, it was clear each take self-care severely. \u201cSometimes, we have to say if we\u2019re not feeling it today, that is 100 percent okay,\u201d Austin says. \u201cIt goes back to are we creating for them or are we creating for us? We try to post something every day, but that\u2019s just a personal preference. Sometimes, we do have to remind ourselves that if it\u2019s not in us to post something today, it\u2019s okay.\u201d\u00a0<\/p>\n

\u201cIn this chapter, we heavily focus on putting out things that we\u2019re really proud of, and had fun making,\u201d provides Marideth. \u201cIf we start choreographing and are like, \u2018I\u2019m not really into this,\u2019 we\u2019ve learned to give ourselves the grace to say, \u2018If we don\u2019t like it, there\u2019s no use forcing ourselves to come up with something.’\u201d<\/p>\n

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\"Cost<\/a>
Cost n\u2019 Mayor. Photo by Heights Digital Media.<\/figcaption><\/figure>\n<\/div>\n

Shifting to the way forward for on-line creation, Austin and Marideth admit it\u2019s exhausting to foretell what that may appear like, however had some ideas on what\u2019s to come back. \u201cAs social media and entertainment progress, we strongly feel that the two industries are going to collide,\u201d Marideth affirms. \u201cWe\u2019re going to see a lot more cross-over and a personal brand like ours facilitating a career in the mainstream industry. More than ever, it will be important to have an established platform and personal brand on social media. That package will become much more valuable to the traditional industry moving forward.\u201d\u00a0<\/p>\n

She delves a bit additional into the shift within the business, \u201cTraditionally, in the dancing\/choreography space, your career has been in the hands of other people. This era is unique because it puts that power back into the hands of the artist. We got to name our brand Cost n\u2019 Mayor because we thought it was funny. If I have an idea, the only thing that stands between us and sharing that idea with the world is videoing it and hitting \u2018post.\u2019\u201d\u00a0<\/p>\n

When requested what recommendation the 2 have for the rising era of performers and choreographers, they agree it will depend on your objectives. \u201cAs choreographers who wanted to grow a brand online, a year ago, our goals were much more around growth. If you\u2019re trying to grow a personal brand, there has to be an element of worrying about how your work is being received. Once you\u2019ve achieved that goal of growth, then you can show people all of the things that are your personal inspiration,\u201d says Marideth.<\/p>\n

\u201cWe can\u2019t lump together dancers, performers and choreographers,\u201d Austin provides. \u201cAs a dancer, you can have goals of wanting to work with certain artists or choreographers, or be in certain movies. If you take to Instagram or TikTok to learn things, then learn the choreography and regurgitate as much as you want. But if, as a choreographer, your goal is to put your concepts and creations in front of the people who can make those things happen, then you should be creating things and doing whatever you can to get them in front of those eyes.\u201d<\/p>\n

Interestingly, Austin and Marideth started their dance careers simply a short while in the past as performers, however have shortly shifted extra to choreography. While Marideth says choreographing was at all times her endgame, Austin had completely different objectives. \u201cI remember a time, living in New York saying, \u2018I just want to perform. I would love to be working with these creatives and choreographers \u2013 please just tell me what to do.\u2019 That\u2019s where my goals were until I learned that I have this really cool person that I love very much and we have really great ideas. Now, my passions are in choreography and the creative side.\u201d\u00a0<\/p>\n

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\"Cost<\/a>
Cost n\u2019 Mayor. Photo by Heights Digital Media.<\/figcaption><\/figure>\n<\/div>\n

A partnership birthed throughout quarantine has taken Austin and Marideth additional than they ever imagined. They had been contributing choreographers for this 12 months\u2019s National Dance Day routine, and this fall, they\u2019ll be launching the second athleisure assortment of their sustainable clothes line. Cost n\u2019 Mayor designed their clothes line alongside their workforce at Sew Sew You, who carry their wonderful items to life utilizing recycled and sustainable luxurious supplies.\u00a0<\/p>\n

The couple\u2019s first assortment \u201cFlip the Mix,\u201d impressed by \u201990s hip hop and celebrating individuality, was extraordinarily profitable, they usually\u2019ve simply introduced that their fall assortment will likely be referred to as \u201c24 by Cost n\u2019 Mayor.\u201d The new line is a celebration of the expansion the couple has skilled of their careers, with their neighborhood, and as a pair over the previous 12 months, and will likely be launched for a restricted time solely on November 9.<\/p>\n

Marideth says, \u201cI really am excited about it. I thought that we couldn\u2019t top the last line because we loved it so much, but I really think that I like the fall line better!\u201d\u00a0<\/p>\n

Look out for his or her new line this November, and comply with Cost n\u2019 Mayor on all social media: @cost_n_mayor.<\/em><\/p>\n

By Melody McTier of\u00a0Dance Informa.<\/a><\/p>\n

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