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From the beginning, we\u2019ve had large plans for our partnership with FC Barcelona. We need to create a platform for artists that faucets into the membership\u2019s large international fan base. In order a part of FC Barcelona\u2019s El Cl\u00e1sico showdown this previous Sunday\u2014one of the crucial iconic occasions in all of sport\u2014we teamed up with <\/span>Drake<\/b><\/a> and FC Barcelona to create a limited-edition package.<\/span><\/p>\n Emblazoned with the signature OVO owl emblem, the shirts reaffirm our dedication to bringing the worlds of music and soccer collectively.<\/span><\/p>\n \u201cOur alliance with Spotify goes past a mere industrial relationship. It’s a strategic relationship by way of which we search to deliver collectively two worlds that may arouse emotion, specifically music and soccer,\u201d mentioned <\/span>Juli Guiu<\/b>, Vice President for the advertising and marketing space of FC Barcelona. \u201cThis initiative is one other instance of this want and the revolutionary spirit of our collaboration.\u00a0<\/span><\/p>\n \u201cFor the primary time in our historical past, we’re changing the title of our fundamental sponsor on the entrance of the jersey with an internationally acclaimed artist, Drake. This initiative exhibits our potential to change into a novel platform to supply experiences that assist deliver us nearer to our followers whereas reaching out to new audiences world wide.\u201d<\/span><\/p>\n Drake had the respect of unboxing the primary shirt, which options the quantity 50 on the again as a result of the worldwide famous person can also be celebrating an necessary milestone: He\u2019s the primary artist to have his tracks streamed 50 billion instances on Spotify.\u00a0<\/span><\/p>\n As October\u2019s Very Personal, there was no higher match for Drake to debut the shirt than at this October\u2019s El <\/span>Cl\u00e1sico<\/span>. To rejoice Drake and his affect on music, the boys\u2019s squad wore the shirts on Sunday once they stepped onto the pitch. And earlier than the match, they even warmed up in coaching jerseys with \u201c50\u201d on the again. <\/span><\/p>\n<\/p><\/div>\n\n<\/blockquote>\n