{"id":27174,"date":"2022-12-01T22:56:53","date_gmt":"2022-12-01T22:56:53","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2022\/12\/01\/marie-ronn-global-group-creative-director-works-across-spotify-to-bring-wrapped-2022-to-life-spotify\/"},"modified":"2022-12-01T22:56:53","modified_gmt":"2022-12-01T22:56:53","slug":"marie-ronn-global-group-creative-director-works-across-spotify-to-bring-wrapped-2022-to-life-spotify","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2022\/12\/01\/marie-ronn-global-group-creative-director-works-across-spotify-to-bring-wrapped-2022-to-life-spotify\/","title":{"rendered":"Marie R\u00f6nn, Global Group Creative Director, Works Across Spotify To Bring Wrapped 2022 to Life \u2014 Spotify"},"content":{"rendered":"

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When you open your 2022 Spotify Wrapped<\/a>, you\u2019ll discover multicolored and multilayered graphics which can be as multidimensional as your listening habits. The crew behind Wrapped is simply as expansive, with information scientists and engineers, copywriters, designers, music and podcast editors, and extra. Uniting all of it is <\/span>Marie R\u00f6nn<\/b>, Global Group Creative Director at Spotify. Throughout the yr, she and her crew ideate on ideas and collaborates with different groups to convey the venture to life.\u00a0<\/span><\/p>\n

Ahead of 2022 Wrapped, <\/span>For the Record<\/span><\/i> chatted with Marie to be taught all about her work on the artistic marketing campaign.\u00a0<\/span><\/p>\n

Wrapped has change into a little bit of a cultural phenomenon, with folks anticipating its launch all yr. When do you begin enthusiastic about the marketing campaign?\u00a0<\/b><\/h3>\n

We\u2019ve all began enthusiastic about subsequent yr\u2019s Wrapped already\u2014earlier than this yr\u2019s Wrapped is even over. Officially, I’d say I become involved in conversations in March or April. That\u2019s once we begin enthusiastic about the temporary and dealing with the artistic strategists. This previous yr we managed to temporary writers, artwork administrators, and designers to have them begin enthusiastic about each the design and the platform and all of that enjoyable stuff by the tip of May.\u00a0<\/span><\/p>\n

What have been a number of the concerns for Wrapped this yr?<\/b><\/h3>\n

We wished to open the door to extra of a joyous day-after-day. To make sure that we captured this new vitality that has come out of individuals rising from their bubbles and with the ability to meet up once more. And in order that\u2019s one thing we have been excited to dig into\u2014to be somewhat bit extra playful and irreverent. To have a little bit of enjoyable and encourage folks to have enjoyable as properly. For the marketing campaign, we wished to ask folks not simply to get Wrapped, however to play it.<\/span><\/p>\n

For the info tales, we requested ourselves, \u201cWhat are people craving?\u201d They wish to learn about their audio listening for the yr, and faucet into what’s fascinating about it\u2014on a extra emotional stage. And that\u2019s what we explored as we have been beginning to ideate. We had loads of concepts\u2014not all of them have been possible\u2014however we labored tremendous intently with the product crew and others earlier than touchdown on a few new information tales for this yr that actually faucet into the extra emotional facet of listening.\u00a0<\/span><\/p>\n

How did that pondering translate into the brand new information tales for this yr, your Listening Personalities and your Audio Day?\u00a0<\/b><\/h3>\n

For the Listening Personalities, we have been toying with the concept of how we’d be capable of discuss what your year-in-listening says about your music tastes. And so our crew had all types of enjoyable concepts of what we might inform about musical style when it comes to the way you pay attention. The stunning factor was that once we introduced our concepts to the product crew, that they had already been enthusiastic about a really related idea, and had performed tons of analysis into it. Great minds and groups got here collectively to collaborate intently. Making certain that the Listening Personalities weren\u2019t only for enjoyable, however that they have been insightful for listeners.\u00a0<\/span><\/p>\n

For the Audio Day, once more, we had nice synergy with the product crew. We wished to get extra into moods and aesthetics and transfer away from genres. Genres don\u2019t provide the nuance of what sort of temper you\u2019re in, so what we wished to do there was to attempt to inform you somewhat bit about your musical temper all year long. What was your musical temper once you listened within the morning versus within the night, or at evening? The inspiration was to simply give folks somewhat bit extra of a significant expertise. Genres go deep, however they\u2019re not the one consider the way in which we pay attention.\u00a0<\/span><\/p>\n

Something that\u2019s additionally new this yr is that we added the day that you just streamed your most-listened-to tune probably the most. Peppering in a little bit of enjoyable and just a bit extra particular information so that you can look again and assume, \u201cWhat was I doing that day?\u201d Hopefully, folks get pleasure from reminiscing.\u00a0<\/span><\/p>\n

What\u2019s one factor you hope followers stroll away with after seeing their 2022 Wrapped?\u00a0<\/b><\/h3>\n

Hopefully they uncover one thing about their listening that maybe was a shock. And that it additionally conjures up them to maintain discovering new music. Like, certain, we provide you with your yr in assessment, however we additionally wish to encourage you to maintain the invention going.\u00a0<\/span><\/p>\n

We did one thing new this yr to this impact: On your Wrapped playlist are your 100 songs you listened to probably the most. But this yr, we additionally included one tune you didn\u2019t hearken to. A playful shock to encourage you to maintain exploring.<\/span><\/p>\n

Head to our <\/span><\/i>Wrapped story hub<\/span><\/i><\/a> to be taught extra in regards to the new information tales for 2022. <\/span><\/i><\/p>\n<\/p><\/div>\n

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[ad_1] When you open your 2022 Spotify Wrapped, you\u2019ll discover multicolored and multilayered graphics which can be as multidimensional as your listening habits. The crew behind Wrapped is simply as expansive, with information scientists and engineers, copywriters, designers, music and podcast editors, and extra. Uniting all of it is Marie R\u00f6nn, Global Group Creative Director […]<\/p>\n","protected":false},"author":1,"featured_media":27176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-27174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spotify"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/27174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=27174"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/27174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/27176"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=27174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=27174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=27174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}