{"id":15198,"date":"2022-11-10T00:55:09","date_gmt":"2022-11-10T00:55:09","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2022\/11\/10\/think-global-act-local-spotify-design\/"},"modified":"2022-11-10T00:55:09","modified_gmt":"2022-11-10T00:55:09","slug":"think-global-act-local-spotify-design","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2022\/11\/10\/think-global-act-local-spotify-design\/","title":{"rendered":"Think Global, Act Local | Spotify Design"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"sd-article-credits--condensed style-module--credits-condensed--2WPbn \"><span class=\"style-module--credits-title--1TUem \">Article credit<\/span><\/p>\n<div class=\"style-module--authorCondensed--2EaMH\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;q=96\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<p><span class=\"t-heading-3 style-module--name--1oiRC\">Dominika Mazur<\/span><\/p>\n<\/div>\n<div class=\"style-module--authorCondensed--2EaMH\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;q=96\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<p><span class=\"t-heading-3 style-module--name--1oiRC\">Odd Lyssarides<\/span><\/p>\n<\/div>\n<\/div>\n<p class=\"t-body-2 sd-article-introduction style-module--introduction--1RjYP\">In the third and last a part of our sequence on designing for various markets, Dominika Mazur and Odd Lyssarides clarify how they and their colleagues on the Global Insights Team assist Spotify journey all around the world \u2013 with out getting misplaced in translation.<\/p>\n<p>Enjoy our companion playlist for this text:\n<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/4oC8EkOzFZkb5oIt6bcFpH?si=9HqFahfERISvWohoDKvpcg\" width=\"300\" height=\"380\" frameborder=\"0\" allow=\"encrypted-media\" class=\"sd-article-spotify-embed style-module--embed--2piWw \"><\/iframe><\/p>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">As Spotify expands to extra markets, there\u2019s a shift that may be seen at each degree of the corporate. Previously, the prevailing mindset was European and US-centric. Most A\/B exams have been run within the English language, and most personas drawn from the US market. But this has modified considerably. And as a part of the devoted Global Insights Team, we\u2019re on a mission to make Spotify really feel native and related in each nook of the world.<\/p>\n<h3 class=\"t-heading-1\"><strong>We begin with similarities<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">Our staff brings collectively consumer researchers, market researchers, knowledge scientists, and specialists in different disciplines to establish development alternatives and construct a greater understanding of the brand new markets we\u2019re coming into. Our method is to start out by <a href=\"https:\/\/spotify.design\/articles\/2019-03-06\/bringing-spotify-to-india-and-beyond\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>searching for similarities<\/u><\/a> throughout these markets, as our colleague Heli Rantavuo talked about. After all, tastes transcend geographical boundaries.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Yet there are a lot of nuances in music behaviours that stem from cultural variation. Take Ok-pop followers, for example. In South Korea and the US, they\u2019re loving the identical bands, tunes, and artists, and listening as a way to really feel a way of belonging and shared reference to their friends. In the US, nonetheless, there\u2019s a further purpose for listening \u2013 the enjoyment of discovering and immersing themselves in international popular culture.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">What\u2019s extra, native geography and infrastructure have vital influence on folks\u2019s potential to stream music and luxuriate in a service like Spotify. There are enormous variations in the price of knowledge packages, the pace, and reliability of web connections and the standard of telephones. So we work exhausting to beat cross-regional boundaries to streaming and assist everybody entry their music, wherever and at any time when they wish to.<\/p>\n<h3 class=\"t-heading-1\"><strong>Different strategies, identical aim<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">Since the Global Insights staff is cross-disciplinary and method-agnostic, our researchers and knowledge scientists work hand-in-hand to outline the burning analysis questions. Then collectively, we work out the easiest way to reply these questions \u2013 whether or not that\u2019s with an A\/B check, a day by day diary research, or a cultural probe, through which listeners submit artefacts that symbolize the which means of music of their lives. We mix data from disparate sources and give you stronger conclusions and higher product options in consequence.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=250&amp;h=250&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=500&amp;h=500&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=960&amp;h=960&amp;q=96&amp;fm=webp 960w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=250&amp;h=250&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=500&amp;h=500&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=960&amp;h=960&amp;q=96 960w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=250&amp;h=250&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=500&amp;h=500&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=960&amp;h=960&amp;q=96 960w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2UyOUwSHU5aMGfBuNnDPeh\/5a59b8201f97797962e9282a1d5f0052\/busan10_day03__3.jpg?w=1000&amp;q=96\" alt=\"busan10 day03 #3\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\">Cultural probes with Ok-pop listeners.<br \/>\n<\/figcaption><\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">To see how this works in apply, let\u2019s begin with some questions.<\/p>\n<h3 class=\"t-heading-1\"><strong>Interrogating music tradition worldwide<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">How do folks uncover new music in numerous elements of the world? What objective does music fulfil of their day by day lives? And how does music discovery differ regionally and globally?<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">When we method these sorts of questions, we might deal with a particular area \u2013 a spot the place our market match wants addressing. Alternatively, we might deal with a possibility that may make an influence in lots of areas, in order that our enhancements can simply be rolled out to different elements of the world.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">We usually begin by analysing inside knowledge to know how our customers presently uncover music \u2013 maybe via options like Charts, Discover Weekly, or Release Radar. We take into account how such options carry out in numerous areas and which presently drive retention and conversion.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">When taking a look at our inside knowledge, there are a number of guiding rules to remember. Firstly, there isn&#8217;t a such factor as a mean consumer, or a mean A\/B check end result. An experiment which exhibits constructive outcomes on a worldwide degree would possibly must be additional segmented as a way to apply to particular person nations, cultures or communities. And the findings of extra locally-based experiments might not scale up efficiently to the remainder of the world.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Secondly, we at all times preserve a wholesome scepticism of what inside knowledge is telling us. For instance, the info gathered since our latest launches in India and the Middle East might not be strong and consultant, as a result of we\u2019re solely simply starting to develop in these markets.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">And lastly, we steer away from merely evaluating one nation to a different. It\u2019s at all times extra revealing to take a broader view throughout a number of areas and take into account like-minded teams of listeners, in addition to geographically-specific markets.<\/p>\n<h3 class=\"t-heading-1\"><strong>Tapping into native data<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">As effectively as taking a look at inside knowledge, we collaborate with native Spotify groups to get the all-important context for our findings \u2013 for example, what latest advertising and marketing campaigns have been run within the area. We usually then conduct consumer analysis research to go deeper into points that may\u2019t be understood via the evaluation of the inner consumer knowledge alone.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Depending on what we wish to uncover, we\u2019ll use completely different analysis strategies \u2013 conducting surveys and diary research and even visiting listeners for conversations in their very own houses. We\u2019ll contain our designers, product managers, knowledge scientists, and engineers, so the entire staff is totally invested within the challenge. And we\u2019ll begin to establish patterns and similarities with different areas, in case a product answer may have wider relevance and roll-out.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=250&amp;h=333&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=500&amp;h=667&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=1000&amp;h=1333&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=1500&amp;h=2000&amp;q=96&amp;fm=webp 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=2000&amp;h=2667&amp;q=96&amp;fm=webp 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=3000&amp;h=4000&amp;q=96&amp;fm=webp 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=250&amp;h=333&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=500&amp;h=667&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=1000&amp;h=1333&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=1500&amp;h=2000&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=2000&amp;h=2667&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=3000&amp;h=4000&amp;q=96 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=250&amp;h=333&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=500&amp;h=667&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=1000&amp;h=1333&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=1500&amp;h=2000&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=2000&amp;h=2667&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=3000&amp;h=4000&amp;q=96 3000w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/0FasRxRS7wXsTLDx3cV2V\/2c717c9af37165b509faaea6fd30e842\/IMG_7501__1_.png?w=1000&amp;q=96\" alt=\"IMG 7501\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\">Visits with Spotify customers of their houses in Jakarta.<br \/>\n<\/figcaption><\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<h3 class=\"t-heading-1\"><strong>Delving past knowledge<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">One space we\u2019ve been investigating lately is the right way to decrease the boundaries to streaming ensuing from excessive knowledge value, poor high quality mobile networks, or low-end gadgets. And as soon as once more, our analysis strategies are various and multi-disciplinary. To perceive and section the viewers affected by these constraints, we first take a look at the kinds and ages of telephones owned by our listeners, the price of mobile knowledge in relation to their revenue, and the standard of community connection out there to them. We then take into account demographics, geography, and behavioural segments as secondary dimensions.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=250&amp;h=333&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=500&amp;h=667&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=1000&amp;h=1333&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=1500&amp;h=2000&amp;q=96&amp;fm=webp 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=2000&amp;h=2667&amp;q=96&amp;fm=webp 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=3000&amp;h=4000&amp;q=96&amp;fm=webp 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=250&amp;h=333&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=500&amp;h=667&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=1000&amp;h=1333&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=1500&amp;h=2000&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=2000&amp;h=2667&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=3000&amp;h=4000&amp;q=96 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=250&amp;h=333&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=500&amp;h=667&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=1000&amp;h=1333&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=1500&amp;h=2000&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=2000&amp;h=2667&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=3000&amp;h=4000&amp;q=96 3000w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/23ynbUJ9ZW9yRfu8OkAu0K\/7e8a47996506c0feb066621c30e94f67\/IMG_8739__1_.png?w=1000&amp;q=96\" alt=\"IMG 8739\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\"> We have been shocked and delighted by the colorful telephone cubicles on the Brazilian streets.<\/figcaption><\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">Analysis of our inside knowledge exhibits that retention and engagement with Spotify are decrease for listeners on older and fewer superior gadgets. We consider that the technical efficiency of the app performs a component right here. Yet there\u2019s additionally a wealthy cognitive and emotional facet to the difficulty of entry constraints and the story can\u2019t be totally instructed with metrics solely.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">For occasion, many listeners in our consumer analysis periods inform us they\u2019re pissed off with the constraints of Lite apps \u2013 smaller, sooner variations of standard apps \u2013 regardless that they perceive these limitations on a rational degree. We additionally observe that curating your music assortment on low-end telephones with poor knowledge plans is a fragmentary, handbook course of. Yet our music followers are prepared to make use of difficult workarounds as a result of easy strategies like streaming aren\u2019t at all times dependable.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">It\u2019s due to our staff\u2019s various abilities that we\u2019re capable of seize such subjective tales and take into account them alongside metrics to get a full image of what our customers expertise. And it\u2019s due to our shut collaboration with regional places of work and native listeners that we\u2019re capable of set out findings in context \u2013 in a worldwide market, with an ever-changing tradition and persona.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\"><strong>Read extra from our Global Team within the earlier two items of this sequence, <\/strong><a href=\"https:\/\/spotify.design\/articles\/2019-03-06\/bringing-spotify-to-india-and-beyond\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u><strong>\u201cBringing Spotify to India\u2014and Beyond\u201d<\/strong><\/u><\/a><strong> and \u201c<\/strong><a href=\"https:\/\/spotify.design\/articles\/2019-04-12\/designing-on-the-road-finding-inspiration-in-new-markets\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u><strong>Designing on the Road<\/strong><\/u><\/a><strong>.\u201d<\/strong><\/p>\n<\/div>\n<div class=\"sd-article-credits style-module--credits--1oi8O \">\n<h2 class=\"t-heading-1 style-module--heading--e2RHu\">Credits<\/h2>\n<div class=\"style-module--author--3BdAc\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3YOvNDHO1gTkVZFXsQrUQs\/014aa370c3f65131ebf5f9b2ce23d8d3\/Dominika_Mazur.png?w=240&amp;q=96\" alt=\"Dominika Mazur\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<div class=\"style-module--content--lf_uD\">\n<h3 class=\"t-heading-2 style-module--name--1oiRC\">Dominika Mazur<\/h3>\n<p><span class=\"t-subhead-2 style-module--job-title--ov2cp\">Product Insights Manager<\/span><\/p>\n<p class=\"t-body-3 style-module--bio--3A7tF\">Dominika works with the Messaging staff at Spotify. She research how our listeners make choices and develop habits when utilizing Spotify and the way we should always discuss to our customers.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mazurdominika\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"t-ui-4 style-module--link--29Ywk\">Read More<\/a><\/div>\n<\/div>\n<div class=\"style-module--author--3BdAc\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/6Bh8b2ViL9BTpssJf7CB2c\/b533e5be9746a3a22f300f1cefb9e566\/Odd_Lyssarides_01.png?w=240&amp;q=96\" alt=\"Odd Lyssarides\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<div class=\"style-module--content--lf_uD\">\n<h3 class=\"t-heading-2 style-module--name--1oiRC\">Odd Lyssarides<\/h3>\n<p><span class=\"t-subhead-2 style-module--job-title--ov2cp\">Product Analyst<\/span><\/p>\n<p class=\"t-body-3 style-module--bio--3A7tF\">Odd is a knowledge scientist who likes evidence-based design.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/oddlyssarides\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"t-ui-4 style-module--link--29Ywk\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Article credit Dominika Mazur Odd Lyssarides In the third and last a part of our sequence on designing for various markets, Dominika Mazur and Odd Lyssarides clarify how they and their colleagues on the Global Insights Team assist Spotify journey all around the world \u2013 with out getting misplaced in translation. Enjoy our companion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-15198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spotify"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/15198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=15198"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/15198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/15200"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=15198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=15198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=15198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}