{"id":15087,"date":"2022-11-09T20:12:34","date_gmt":"2022-11-09T20:12:34","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2022\/11\/09\/designing-on-the-road-and-finding-inspiration-in-new-markets\/"},"modified":"2022-11-09T20:12:34","modified_gmt":"2022-11-09T20:12:34","slug":"designing-on-the-road-and-finding-inspiration-in-new-markets","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2022\/11\/09\/designing-on-the-road-and-finding-inspiration-in-new-markets\/","title":{"rendered":"Designing on the Road and Finding Inspiration in New Markets"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"sd-article-credits--condensed style-module--credits-condensed--2WPbn \"><span class=\"style-module--credits-title--1TUem \">Article credit<\/span><\/p>\n<div class=\"style-module--authorCondensed--2EaMH\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;q=96\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<p><span class=\"t-heading-3 style-module--name--1oiRC\">Petter Karlsson<\/span><\/p>\n<\/div>\n<div class=\"style-module--authorCondensed--2EaMH\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;q=96\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<p><span class=\"t-heading-3 style-module--name--1oiRC\">Shamik Ray<\/span><\/p>\n<\/div>\n<\/div>\n<p class=\"t-body-2 sd-article-introduction style-module--introduction--1RjYP\">With Spotify now out there in 79 totally different markets, Petter Karlsson and Shamik Ray discuss journey with their fellow designers and clarify why native data is all the pieces when increasing into new markets.<\/p>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">In our work, it\u2019s no good getting too settled. We\u2019re one of many groups who assist take Spotify to new markets everywhere in the world, and we will\u2019t try this if we\u2019re at all times sitting at our desks on the HQ. Instead, we frequently pack our luggage, get on a aircraft, and immerse ourselves locally of music followers and creators we\u2019re designing for. It\u2019s an effective way to construct empathy, perceive our viewers, and discover contemporary inspiration.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Our colleague Linnea is at the moment testing a smaller, sooner model of our app \u2013 which we\u2019re trialling for these with older telephones, costly information plans, or points with community connections. She and her staff typically use telephones normally discovered amongst the respective audiences around the globe. As points with telephones and information connection have been extra frequent in sure markets, it was very important to expertise this firsthand. So off all of us went.<\/p>\n<h3 class=\"t-heading-1\"><strong>Bright concepts borne out of Brazil<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">The staff now takes time to journey to markets like Brazil and acquire fascinating, sudden insights. One factor that shocked Linnea was that she couldn\u2019t see her telephone display screen correctly in shiny Brazilian daylight \u2013 an issue she\u2019d heard about, however by no means seen or struggled with herself. The expertise made an enormous, long-lasting distinction to the best way she designed from then on, and nonetheless informs a lot of her selections relating to color, distinction, and typography.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=250&amp;h=147&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=500&amp;h=294&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=1000&amp;h=589&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=1500&amp;h=883&amp;q=96&amp;fm=webp 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=2000&amp;h=1177&amp;q=96&amp;fm=webp 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=2800&amp;h=1648&amp;q=96&amp;fm=webp 2800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=250&amp;h=147&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=500&amp;h=294&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=1000&amp;h=589&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=1500&amp;h=883&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=2000&amp;h=1177&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=2800&amp;h=1648&amp;q=96 2800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=250&amp;h=147&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=500&amp;h=294&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=1000&amp;h=589&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=1500&amp;h=883&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=2000&amp;h=1177&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=2800&amp;h=1648&amp;q=96 2800w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5OiF2dOysOtzqas5SF45GJ\/3ffbc88ccb0eb40bad30ae4e2e23fd31\/Designing_on_the_Road_and_Finding_Inspiration_in_New_Markets.png?w=1000&amp;q=96\" alt=\"Designing on the Road and Finding Inspiration in New Markets\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\">Trying to entry networks in a park in Sao Paulo.<\/figcaption><\/figure>\n<\/div>\n<p><span class=\"t-heading-1\"><span>\u201cIt&#8217;s both humbling and inspiring to really understand the people we design for.\u201d<\/span><\/span><\/p>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">\u201cIt&#8217;s both humbling and inspiring to really understand the people we design for,\u201d says Linnea. \u201cWe\u2019re determined to remove the difficulties and let everyone listen to the music they want throughout their day.\u201d<\/p>\n<h3 class=\"t-heading-1\"><strong>Getting on the bottom in India<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">This type of immersive, \u2018on the ground\u2019 method was additionally invaluable when it got here to launching Spotify in India lately. As certainly one of our designers, Annina, found, this launch entailed a singular set of challenges \u2013 not least the range of cultures and languages throughout the nation and the expectation that music apps be language-aware too.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Spending time in India \u2013 and dealing with trusted native companions \u2013 was key to addressing the numerous challenges, understanding the market, and delivering a product with actual, cross-cultural relevance. The staff seemed past \u2018big data\u2019 and mass generalisations \u2013 as a substitute, attending to know the nation and neighborhood firsthand and taking a private, individualised method to their analysis.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=250&amp;h=141&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=500&amp;h=281&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=1000&amp;h=563&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=1500&amp;h=844&amp;q=96&amp;fm=webp 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=2000&amp;h=1125&amp;q=96&amp;fm=webp 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=3000&amp;h=1688&amp;q=96&amp;fm=webp 3000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=3996&amp;h=2248&amp;q=96&amp;fm=webp 3996w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=1000&amp;h=563&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=1500&amp;h=844&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=2000&amp;h=1125&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=3000&amp;h=1688&amp;q=96 3000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=3996&amp;h=2248&amp;q=96 3996w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=1000&amp;h=563&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=1500&amp;h=844&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=2000&amp;h=1125&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=3000&amp;h=1688&amp;q=96 3000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=3996&amp;h=2248&amp;q=96 3996w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3RSVKOwjpSqWhGKhVjywvQ\/0f163b20455dda572b61fb753239efb4\/Mumbai_contrast_in_people_s_lives.jpg?w=1000&amp;q=96\" alt=\"Mumbai contrast in people's lives\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\">The many shades of Mumbai.<\/figcaption><\/figure>\n<\/div>\n<p><span class=\"t-heading-1\"><span>\u201cThere were more similarities than differences in the way we consume our music.\u201d<\/span><\/span><\/p>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">\u201cI hadn\u2019t been to India before I started working on this project,\u201d says Annina. \u201cThe first time I travelled there, everything felt so new to me. But when we met local college students, it was easy to connect by talking about music. There were more similarities than differences in the way we consume our music.\u201d<\/p>\n<h3 class=\"t-heading-1\"><strong>Living like native music lovers<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">As effectively as conducting diary research, in-depth interviews and plenty of rounds of idea, and value testing, the India launch staff additionally immersed themselves within the on a regular basis lives of listeners throughout the nation \u2013 becoming a member of them on their commutes, at live shows, or at home events. In this manner, they pieced collectively precisely what Indian music lovers need from a streaming service, and the way Spotify can finest match the invoice.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=250&amp;h=141&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=500&amp;h=281&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=1000&amp;h=563&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=1500&amp;h=844&amp;q=96&amp;fm=webp 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=2000&amp;h=1125&amp;q=96&amp;fm=webp 2000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=1000&amp;h=563&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=1500&amp;h=844&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=2000&amp;h=1125&amp;q=96 2000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=1000&amp;h=563&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=1500&amp;h=844&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=2000&amp;h=1125&amp;q=96 2000w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/7byo46PliMaqM9edn5bAZb\/5d18fac71cb4608d8f1099ae8c64bfb9\/Co-creation_India.jpg?w=1000&amp;q=96\" alt=\"Co-creation India\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\">Co-creation with music followers in India.<\/figcaption><\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">The staff discovered that many followers group all Western pop into the class of \u2018Hollywood Music,\u2019 or browse and discover tunes in a different way as a result of affect of Bollywood \u2013 typically looking by an actor\u2019s identify, moderately than an artist\u2019s. They additionally recognized an actual need in individuals to attach with the music of these round them, main them to incorporate \u2018Sound of City\u2019 playlists as a outstanding characteristic on the Indian house web page.<\/p>\n<h3 class=\"t-heading-1\"><strong>From Mumbai home events to Jakartan karaoke<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">Our staff has additionally gone native in locations like Indonesia, Japan and Korea \u2013 delving into consumer wants, localising model and design language, and gaining an in-depth understanding of the South and East Asian markets.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=250&amp;h=141&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=500&amp;h=281&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=1000&amp;h=562&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=1416&amp;h=796&amp;q=96&amp;fm=webp 1416w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=1000&amp;h=562&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=1416&amp;h=796&amp;q=96 1416w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=1000&amp;h=562&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=1416&amp;h=796&amp;q=96 1416w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/MVnHmJ0qcmYmOmvmNoxLF\/18b73bd9d419394f3cc871bdeaed3f7c\/Singing_in_Indonesia-1.JPG?w=1000&amp;q=96\" alt=\"Singing in Indonesia-1\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\">Experiencing singing tradition in Indonesia.<\/figcaption><\/figure>\n<\/div>\n<blockquote class=\"sd-article-quote style-module--quote--1t2Fz\">\n<p class=\"t-display-3 style-module--body--ouG7C\">\u201c<!-- -->We witnessed firsthand how music builds a community.<!-- -->\u201d<\/p>\n<\/blockquote>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">Again, it\u2019s actually eye-opening to be immersed in listeners\u2019 lives \u2013 whether or not meaning hanging out with Okay-pop followers, or getting deep into karaoke tradition. Kristy, one other certainly one of our designers, remembers travelling to a distant Indonesian island, the place the native minibus drivers \u2013 and the tunes they play on the wheel \u2013 are a key affect on their space\u2019s music scene. \u201cWe witnessed firsthand how music builds a community,\u201d she says. \u201cAnd from these kinds of experiences, we can look at the world from a whole new perspective.\u201d<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=250&amp;h=141&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=500&amp;h=281&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=1000&amp;h=563&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=1500&amp;h=844&amp;q=96&amp;fm=webp 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=2000&amp;h=1125&amp;q=96&amp;fm=webp 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=3000&amp;h=1688&amp;q=96&amp;fm=webp 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=1000&amp;h=563&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=1500&amp;h=844&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=2000&amp;h=1125&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=3000&amp;h=1688&amp;q=96 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=1000&amp;h=563&amp;q=96 1000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=1500&amp;h=844&amp;q=96 1500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=2000&amp;h=1125&amp;q=96 2000w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=3000&amp;h=1688&amp;q=96 3000w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5GoUXLFZvKXl8C0Q4A4gbf\/0ed01c8a7b11e561a60ed041ec414d34\/Japan_user_testing.jpg?w=1000&amp;q=96\" alt=\"Japan user testing\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div><figcaption class=\"t-body-4 style-module--caption--dSs_k\">User testing in Japan.<\/figcaption><\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">Of course, the teachings we be taught in new markets typically find yourself benefiting present, extra established markets too \u2013 making Spotify higher for all of us, wherever we&#8217;re. Designing on the highway refreshes and enriches our design again house. And you may hear extra from the staff concerned in a follow-up piece \u2013 <a href=\"https:\/\/spotify.design\/articles\/2019-07-09\/think-global-act-local\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u><strong>Think Global, Act Local<\/strong><\/u><\/a><strong>.\u00a0<\/strong><\/p>\n<p class=\"t-body-3 style-module--text--crr36\"><strong>You can even learn the primary article of this three-part sequence, &#8220;Bringing Spotify to India\u2014and Beyond,&#8221; by clicking <\/strong><a href=\"https:\/\/spotify.design\/articles\/2019-03-06\/bringing-spotify-to-india-and-beyond\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u><strong>right here<\/strong><\/u><\/a><strong>.<\/strong><\/p>\n<\/div>\n<div class=\"sd-article-credits style-module--credits--1oi8O \">\n<h2 class=\"t-heading-1 style-module--heading--e2RHu\">Credits<\/h2>\n<div class=\"style-module--author--3BdAc\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5kBnktXscWrAnDQxU2Z0rW\/36c610a3fb658912e1a87e1b36ec070e\/Petter_Karlsson.png?w=240&amp;q=96\" alt=\"Petter Karlsson\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<div class=\"style-module--content--lf_uD\">\n<h3 class=\"t-heading-2 style-module--name--1oiRC\">Petter Karlsson<\/h3>\n<p><span class=\"t-subhead-2 style-module--job-title--ov2cp\">Senior Design Manager<\/span><\/p>\n<p class=\"t-body-3 style-module--bio--3A7tF\">Petter spends most of his time determining find out how to make designers thrive or what Spotify must grow to be. Otherwise, he&#8217;s to be discovered tinkering in his bike shed.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/petter-karlsson-91a9351\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"t-ui-4 style-module--link--29Ywk\">Read More<\/a><\/div>\n<\/div>\n<div class=\"style-module--author--3BdAc\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/yLjeDipxXVUxdsTFFrETP\/13358566d38000200f961ca40d8c8dd0\/Shamik_Ray.png?w=240&amp;q=96\" alt=\"Shamik Ray\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<div class=\"style-module--content--lf_uD\">\n<h3 class=\"t-heading-2 style-module--name--1oiRC\">Shamik Ray<\/h3>\n<p><span class=\"t-subhead-2 style-module--job-title--ov2cp\">Associate Principal Product Designer <\/span><\/p>\n<p class=\"t-body-3 style-module--bio--3A7tF\">4 components designer, 1 half thinker with a garnish of musician on high.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/shamikray\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"t-ui-4 style-module--link--29Ywk\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Article credit Petter Karlsson Shamik Ray With Spotify now out there in 79 totally different markets, Petter Karlsson and Shamik Ray discuss journey with their fellow designers and clarify why native data is all the pieces when increasing into new markets. In our work, it\u2019s no good getting too settled. We\u2019re one of many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-15087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spotify"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/15087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=15087"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/15087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/15089"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=15087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=15087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=15087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}