{"id":147333,"date":"2025-08-02T09:21:15","date_gmt":"2025-08-02T09:21:15","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2025\/08\/02\/american-eagle-doubles-down-on-sydney-sweeney-jeans-ad\/"},"modified":"2025-08-02T09:21:15","modified_gmt":"2025-08-02T09:21:15","slug":"american-eagle-doubles-down-on-sydney-sweeney-jeans-ad","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2025\/08\/02\/american-eagle-doubles-down-on-sydney-sweeney-jeans-ad\/","title":{"rendered":"American Eagle Doubles Down on Sydney Sweeney Jeans Ad"},"content":{"rendered":"

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Reading Time: <\/span> 3<\/span> minutes<\/span><\/span><\/p>\n

American Eagle is just not right here to apologize.<\/p>\n

On August 1, the corporate issued an announcement in response to the most well liked story on the Internet:<\/p>\n

Sydney Sweeney posing in its denims<\/a> and presumably making a reference to a set of Nazi beliefs within the course of.<\/p>\n

\"\"\"\"
Sydney Sweeney attends the \u201cEcho Valley\u201d European Premiere on the BFI Southbank on June 10, 2025 in London, England. (Photo by Andreas Rentz\/Getty Images)<\/span><\/figcaption><\/figure>\n

On Friday, the model wrote in a graphic: <\/p>\n

Sydney Sweeney Has Great Jeans is and at all times was in regards to the denims. Her denims. Her story. We\u2019ll proceed to have a good time how everybody wears their AE denims with confidence, their means. Great denims look good on everybody.<\/strong><\/p>\n

For these very late to this viral celebration, Sydney Sweeney\u2019s American Eagle marketing campaign initially sparked a social media firestorm days after it launched\u2026 resulting from what some perceived as its not-so-hidden messaging.<\/p>\n

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(Instagram)<\/span><\/figcaption><\/figure>\n

The marketing campaign options the beautiful actress in fall-centric denim, pulled collectively by her stylist Molly Dickson. <\/p>\n

One look depicts the sultry star in a contemporary Canadian tuxedo with daring blue denims and an identical jacket\u2026 whereas one other consists of super-baggy light-wash denims with a white tee after which an analogous pair however distressed, worn with a white tank.<\/p>\n

Sweeney appears plain beautiful<\/a>.<\/p>\n

But it\u2019s not her look in these commercial that has gotten individuals buzzing. And criticizing.<\/p>\n

\"Sydney\"Sydney
Sydney Sweeney attends the thirty fifth annual GLAAD Media Awards at The Beverly Hilton on March 14, 2024 in Beverly Hills, California. (Photo by Jon Kopaloff\/Getty Images)<\/span><\/figcaption><\/figure>\n

In one of many marketing campaign movies, Sweeney is seen zipping up her denims whereas mendacity down.<\/p>\n

\u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,\u201d she says because the digicam pans to her face. \u201cMy jeans are blue.\u201d<\/p>\n

Then, a narrator in voiceover intones: \u201cSydney Sweeney has great jeans.\u201d <\/p>\n

You need to look VERY carefully to seek out it, however a bunch of critics have claimed that utilizing the phrase \u201cjeans\u201d as a play on \u201cgenes\u201d hints at eugenics. <\/p>\n

And, in line with the National Institute of Health (NIH), eugenics \u201cis broadly defined as the use of selective breeding to improve the human race.\u201d<\/p>\n

Eugenics was a racially biased examine that was adopted with the Nazi celebration and is related to white supremacy.<\/p>\n

\"Sydney\"Sydney
Sydney Sweeney attends the 2024 People\u2019s Choice Awards at Barker Hangar on February 18, 2024 in Santa Monica, California. (Photo by Monica Schipper\/Getty Images)<\/span><\/figcaption><\/figure>\n

In one other marketing campaign video, Sweeney recreates Brooke Shields\u2019 controversial Eighties Calvin Klein advert whereas pulling her pants up her legs.<\/p>\n

In the footage, she relayed a message about how \u201cthe secret of life lies in the genetic code,\u201d a nod to Shields\u2019 line, \u201cGenes are fundamental in determining the characteristics of an individual and passing on these characteristics to succeeding generations.\u201d<\/p>\n

Many social media have been unafraid shared their ideas on the assertion, writing for instance: <\/p>\n

\u201cSydney Sweeney and American Eagle promoting eugenics and pushing the aryan race Nazi propaganda was not in my 2025 bingo card.\u201d <\/p>\n

Another remarked: \u201cAmerican Eagle needs to delete those Sydney Sweeney ads. They are genuinely scary.\u201d<\/p>\n

Despite the controversy (or maybe as a result of<\/em> of it?), American Eagle\u2019s inventory elevated 10 p.c in only a few days, including greater than $200 million to the group\u2019s worth.<\/p>\n

Sweeney has not but commented on the supposed scandal, however beforehand instructed People Magazine that American Eagle represents \u201cthe comfiest jeans I\u2019ve ever worn.\u201d<\/p>\n<\/p><\/div>\n

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[ad_1] Reading Time: 3 minutes American Eagle is just not right here to apologize. On August 1, the corporate issued an announcement in response to the most well liked story on the Internet: Sydney Sweeney posing in its denims and presumably making a reference to a set of Nazi beliefs within the course of. Sydney […]<\/p>\n","protected":false},"author":1,"featured_media":147334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[674,2121,12578,6791,319,318],"class_list":{"0":"post-147333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood","8":"tag-american","9":"tag-doubles","10":"tag-eagle","11":"tag-jeans","12":"tag-sweeney","13":"tag-sydney"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/147333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=147333"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/147333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/147334"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=147333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=147333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=147333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}