{"id":146388,"date":"2025-06-23T08:40:22","date_gmt":"2025-06-23T08:40:22","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2025\/06\/23\/nbcu-takes-traitors-format-rights-for-brazil-mexico-from-all3media\/"},"modified":"2025-06-23T08:40:22","modified_gmt":"2025-06-23T08:40:22","slug":"nbcu-takes-traitors-format-rights-for-brazil-mexico-from-all3media","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2025\/06\/23\/nbcu-takes-traitors-format-rights-for-brazil-mexico-from-all3media\/","title":{"rendered":"NBCU Takes &#8216;Traitors&#8217; Format Rights for Brazil, Mexico From All3Media"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn a pioneering deal, \u201cThe Traitors\u201d format rights for Brazil and Mexico have been acquired from All3Media Intl. by <a href=\"https:\/\/variety.com\/t\/nbcuniversal\/\" id=\"auto-tag_nbcuniversal\" data-tag=\"nbcuniversal\" target=\"_blank\" rel=\"noopener\">NBCUniversal<\/a> International Networks &amp; Direct To Consumer Latin America.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAllowing NBCUIN &amp; DTC to provide native variations of the smash hit actuality competitors, the 2 new native format model pact marks the primary format licenses in Latin America bought by All3Media Intl.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWith the pact, Mexico and Brazil be a part of over 30 territories which have commissioned native makeovers of \u201cThe Traitors,\u201d named K7\u2019s 2024 format of the 12 months.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOver 50 territories have broadcast episodes by way of tape gross sales, which All3Media referred to on Monday as a \u201cglobal phenomenon\u201d and a part of its \u201cexpansive format slate\u201d which additionally contains \u201cRace Across The World,\u201d \u201cLingo\u201d and \u201cCash Cab.\u201d All3Media Intl. additionally handles ancillary rights. \u201cThe Traitors\u201d is constant its \u201crapid international expansion.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn May, for example, Prime Video India set a premiere date for its model of the truth sequence, marking the streamer\u2019s largest unscripted unique thus far.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201c\u2018The Traitors\u2019\u00a0has captivated audiences worldwide with its unique blend of psychological gameplay, strategy and suspense. Its international appeal is further underscored by the strong demand for both format rights and finished tape across key global markets,\u201d All3Media Intl. stated in an announcement Monday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201c\u2018The Traitors\u2019 Season 2 was the reality TV event of the year,\u201d Variety proclaimed in a 2024 overview. It doubled down on its casting of established actuality performers, pivoted to a week-by-week launch, and Peacock itself is simply larger than it was in early 2023, so \u201cThe Traitors\u201d might break onto the Nielsen streaming chart. \u201cBut mostly, \u2018The Traitors\u2019 works because it adheres to one of life\u2019s great principles: It kept things simple, and thereby elevated a genre often dismissed as stupid,\u201d the overview noticed.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe Traitors\u201d format was created within the Netherlands by IDTV, an All3Media firm, and first aired on Dutch broadcast community RTL 4 in 2021. NBCUIN &amp;DTC Latin America has already acquired all three seasons of the multi-Emmy-winning U.S. model of \u201cThe Traitors,\u201d which, All3Media Intl. famous, was\u00a0\u00a0\u201cwidely praised\u201d by audiences and critics throughout the area.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe have every confidence the brilliant [NBCU] teams [in Latin America] will deliver dramatic, addictive, and immersive versions of \u2018The Traitors\u2019 that will captivate audiences across the region\u2014 and beyond,\u201d stated Yari Torries, VP Latam &amp; U.S. Hispanic at <a href=\"https:\/\/variety.com\/t\/all3media-international\/\" id=\"auto-tag_all3media-international\" data-tag=\"all3media-international\" target=\"_blank\" rel=\"noopener\">All3Media International<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWith Universal+ Latin America already home of the U.S. version of \u2018The Traitors\u2019 across the region, these new adaptations will deepen the impact of Universal+ with audiences across the region,\u201d stated Khris Lorenzo, SVP, Content &amp; Acquisitions, NBCUIN &amp;DTC Latin America.<\/p>\n<\/div>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] In a pioneering deal, \u201cThe Traitors\u201d format rights for Brazil and Mexico have been acquired from All3Media Intl. by NBCUniversal International Networks &amp; Direct To Consumer Latin America. Allowing NBCUIN &amp; DTC to provide native variations of the smash hit actuality competitors, the 2 new native format model pact marks the primary format licenses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":146390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[12214,8303,8114,937,12213,1877,2782,5501],"class_list":{"0":"post-146388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood","8":"tag-all3media","9":"tag-brazil","10":"tag-format","11":"tag-mexico","12":"tag-nbcu","13":"tag-rights","14":"tag-takes","15":"tag-traitors"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/146388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=146388"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/146388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/146390"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=146388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=146388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=146388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}