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\n\tDisney<\/a>\u2018s streaming outlets collectively reach 164 million monthly active users, up from 157 million at the start of the year, Advertising President Rita Ferro<\/a> said at the company\u2019s upfront presentation in New York.<\/p>\n \n\t\u201cNone of this works without scale,\u201d she mentioned of the corporate\u2019s advert operations. She shouted out the reveal of pricing and different particulars of the corporate\u2019s direct-to-consumer ESPN streaming service (as did host Stephen A. Smith later within the presentation), which can additional the corporate\u2019s digital ambitions.<\/p>\n \n\t\u201cWe set a new gold standard \u2013 counting only viewers who are actively engaging with our content,\u201d Ferro famous. \u201cAnd we look forward to an industry-wide third-party AVOD measurement solution, with consistent metrics across ALL publishers.\u201d<\/p>\n \n\tThe stat was one in all many bits of streaming information circulating this week on the numerous upfront shows. Amazon on Monday mentioned Prime Video reaches 130 million ad-supported subscribers within the U.S., however it didn\u2019t say if attain equals engagement. It additionally mentioned its month-to-month ad-supported attain is now 300 million viewers \u201cacross owned and operated supply and beyond.\u201d<\/p>\n \n\tAs a part of the streaming effort, the corporate has launched advert platform Disney Compass. Ferro mentioned it offers advertiser \u201cdirect access to first-party data for smarter planning, deeper insights and more precise measurement.\u201d The technical capabilities, she added, are \u201cenabled by direct connections with every major holding company top demand-side platforms, data providers, and advertisers.\u201d<\/p>\n \n\t\u201cWhy does this matter?\u201d she requested. \u201cIt allows us to act faster, understand more, and continuously evolve with our brand partners \u2013 keeping up with the new pace of change.\u201d<\/p>\n \n\t.<\/p>\n<\/div><\/div>\n [ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":" [ad_1] Disney\u2018s streaming outlets collectively reach 164 million monthly active users, up from 157 million at the start of the year, Advertising President Rita Ferro said at the company\u2019s upfront presentation in New York. \u201cNone of this works without scale,\u201d she mentioned of the corporate\u2019s advert operations. She shouted out the reveal of pricing and […]<\/p>\n","protected":false},"author":1,"featured_media":142008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[10528,1498,2898,696,10530,366,4477,509,2936,694,10529],"class_list":{"0":"post-142006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-164m","9":"tag-active","10":"tag-chief","11":"tag-disney","12":"tag-ferro","13":"tag-monthly","14":"tag-platforms","15":"tag-reach","16":"tag-rita","17":"tag-streaming","18":"tag-users"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/142006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=142006"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/142006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/142008"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=142006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=142006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=142006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}