{"id":13791,"date":"2022-11-07T14:16:23","date_gmt":"2022-11-07T14:16:23","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2022\/11\/07\/audio-forward-ux-meeting-listeners-where-they-are\/"},"modified":"2022-11-07T14:16:23","modified_gmt":"2022-11-07T14:16:23","slug":"audio-forward-ux-meeting-listeners-where-they-are","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2022\/11\/07\/audio-forward-ux-meeting-listeners-where-they-are\/","title":{"rendered":"Audio-Forward UX: Meeting Listeners Where They Are"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"sd-article-credits--condensed style-module--credits-condensed--2WPbn \"><span class=\"style-module--credits-title--1TUem \">Article credit<\/span><\/p>\n<div class=\"style-module--authorCondensed--2EaMH\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;q=96\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<p><span class=\"t-heading-3 style-module--name--1oiRC\">Brent Laverty<\/span><\/p>\n<\/div>\n<div class=\"style-module--authorCondensed--2EaMH\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;q=96\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<p><span class=\"t-heading-3 style-module--name--1oiRC\">Colette Kolenda<\/span><\/p>\n<\/div>\n<div class=\"style-module--authorCondensed--2EaMH\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;q=96\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<p><span class=\"t-heading-3 style-module--name--1oiRC\">Shannon Gallagher<\/span><\/p>\n<\/div>\n<\/div>\n<p class=\"t-body-2 sd-article-introduction style-module--introduction--1RjYP\">Spotify\u2019s expertise is not outlined or constrained by the bounds of a smartphone display, and neither are our design and person analysis practices.<\/p>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">People can take heed to Spotify nearly wherever, anytime, on any gadget, and for many people, it\u2019s an all-day companion. As designers and researchers at Spotify, our problem is to embrace an \u201caudio-forward\u201d strategy in an effort to craft a person expertise that spans contexts, conditions, and environments.\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">We\u2019re going to interrupt down what which means for us by introducing you to the idea of \u201caudio-forward\u201d UX, focus on a framework we\u2019ve created to assist us grapple with the distinctive realities of how individuals use our service, and supply a take a look at a few tasks which might be designed to bridge contexts and supply worth, utility, and delight to listeners, whether or not they\u2019re trying on the app or not.<\/p>\n<h3 class=\"t-heading-1\"><strong>Spotify, our fixed companion<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">The means individuals use Spotify, in comparison with different apps, is exclusive. Our service may be loved throughout a wide range of units\u2014some with screens, some with out\u2014in addition to throughout a wide range of moments, conditions, and contexts. Though bigger developments exist throughout completely different personas, a listener\u2019s day with Spotify may span various distinctive mixtures of those variables.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">They may begin preparing for the day whereas listening to considered one of their <i>Daily Mixes<\/i> on a wise speaker. With the cellular app of their pocket, they&#8217;re going to commute to work whereas listening to <i>Your Daily Drive<\/i>. They&#8217;ll choose up the place they left off on the desktop app whereas plugging away at their day\u2019s work. On the best way dwelling, they\u2019ll swap again to the cellular app and compensate for this week\u2019s <i>Discover Weekly<\/i>. Before even ending unlocking the entrance door, they\u2019ve already beamed Spotify to their tv, blanketing the lounge in stress-free tunes as they drop onto the sofa to unwind after an extended day.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Spotify is a multimodal expertise that is not outlined or constrained by the bounds of a smartphone display. It adjustments, evolves, and adapts to our particular person, distinctive wants.<\/p>\n<h3 class=\"t-heading-1\"><strong>Audio-forward person expertise<\/strong>\u00a0<\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">Whenever we take up new challenges at Spotify we&#8217;ve to contemplate this context-spanning actuality. It merely is not sufficient to open Sketch and assault new issues from a visual-only perspective. Product alternatives are sometimes layered and multifaceted, and require new approaches. As designers at Spotify, our major issues are guaranteeing easy transitions between <i>interacting <\/i>with the app and <i>consuming<\/i> content material, in addition to offering worth throughout contexts.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">One means we do that is by utilizing a framework that we name <strong>Modes<\/strong>, which encapsulates the 4 main states that our listeners cycle by as they use our service: <i>Interact, Leave, Consume, <\/i>and <i>Return<\/i>. When paired with our <a href=\"https:\/\/spotify.design\/articles\/2019-03-26\/the-story-of-spotify-personas\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>personas<\/u><\/a>, <strong>Modes<\/strong> are a strong device that ensures the person experiences we create contemplate the larger image, and that we\u2019re capable of meet individuals wherever they&#8217;re.\u00a0<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=250&amp;h=141&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=500&amp;h=281&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=1000&amp;h=562&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=1348&amp;h=758&amp;q=96&amp;fm=webp 1348w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=1000&amp;h=562&amp;q=96 1000w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=1348&amp;h=758&amp;q=96 1348w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=250&amp;h=141&amp;q=96 250w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=500&amp;h=281&amp;q=96 500w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=1000&amp;h=562&amp;q=96 1000w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=1348&amp;h=758&amp;q=96 1348w\" src=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/5YMPhCVb1DFj0rSa3tONhe\/e9b811f35ff7b1e684c0673b9541654e\/modes.gif?w=1000&amp;q=96\" alt=\"modes\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\"><strong>Modes <\/strong>is the end result of a number of years price of in-depth person analysis round understanding psychological fashions on the intersection of audio and person expertise.\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Before we leap into the analysis behind the framework, let\u2019s discover what makes researching audio experiences distinctive.<\/p>\n<h3 class=\"t-heading-1\"><strong>User analysis for audio experiences<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">User analysis in an audio-forward world poses an fascinating problem. Unlike different sorts of person analysis, we will\u2019t simply convey contributors right into a lab, hand them a tool, and immediate them to undergo a stream. Audio experiences don\u2019t work that means, as a result of audio is a core attribute of our surroundings. Audio may be the main focus of an immersive exercise, like a live performance or a dance get together, or a background aspect, like whenever you\u2019re learning or cooking. As researchers, we have to enterprise into the listener\u2019s world in a non-intrusive option to perceive how audio impacts them and, in flip, how they work together with audio.\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">To construct out the Modes framework, we would have liked to take this naturalistic in-context analysis to the following degree.\u00a0<\/p>\n<h3 class=\"t-heading-1\"><strong>Uncovering the Modes framework by exploratory person analysis<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">We had been most interested by how listeners work together with Spotify whereas they\u2019re listening throughout contexts, like learning, cooking, exercising, or commuting. What attracts individuals again to the app? What prevents listeners from interacting? While \u201clet\u2019s seek to understand how people interact with technology across different environments\u201d might sound like a typical analysis goal, we had been centered on observing the smallest particulars, the trivia, of every interplay.\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">This analysis required a extremely naturalistic setup. As the <i>Hawthorne impact <\/i>explains, hovering over individuals\u2019s shoulders to look at what they&#8217;re doing would possible affect their habits in unnatural methods, thus compromising the analysis. We determined that eye-tracking can be probably the most observational and non-intrusive methodology.\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">The eye-tracking glasses used on this analysis look loads like regular studying eyeglasses, however they\u2019re geared up with a number of small cameras: one on the bridge of the nostril, that captures the view in entrance of the participant, and one in every lens, capturing what their eyes are specializing in. Despite being laden with expertise, it seems like sporting an odd pair of eyeglasses, offering freedom of motion and the power to go about every day actions with ease.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">We set our contributors up with these glasses and allow them to go about their every day lives, giving us a window into what it\u2019s prefer to take heed to Spotify in a wide range of eventualities <i>fairly actually<\/i> from their perspective. We noticed a wide range of environments\u2014from commuting on a crowded New York City subway, to learning for a calculus examination within the library, to baking cupcakes at dwelling. We collected a treasure trove of consideration information about what they had been specializing in and the way Spotify slot in.<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=250&amp;h=140&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=500&amp;h=280&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=1000&amp;h=559&amp;q=96&amp;fm=webp 1000w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=1348&amp;h=754&amp;q=96&amp;fm=webp 1348w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=250&amp;h=140&amp;q=96 250w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=500&amp;h=280&amp;q=96 500w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=1000&amp;h=559&amp;q=96 1000w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=1348&amp;h=754&amp;q=96 1348w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=250&amp;h=140&amp;q=96 250w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=500&amp;h=280&amp;q=96 500w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=1000&amp;h=559&amp;q=96 1000w,&#10;https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=1348&amp;h=754&amp;q=96 1348w\" src=\"https:\/\/downloads.ctfassets.net\/c1zhnszcah7h\/3CzVzJVUd5JWK34sgVbeSK\/71dab4ac4f6ec8e39fcc98c5c1629bfa\/context-montange.gif?w=1000&amp;q=96\" alt=\"context-montange\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">From this observational eye-tracking information, we gained an understanding of each the transient and the intentional interactions individuals take inside the app. We witnessed the lengthy intervals of time when listeners had been actively listening to music whereas immersed in a wide range of actions, like listening to hip hop whereas working on the treadmill. We obtained a way of the trouble required to pause these actions to return to the app and make an adjustment or take some type of motion, like washing off flour and cake batter earlier than grabbing the telephone to skip a track.\u00a0\u00a0<\/p>\n<h3 class=\"t-heading-1\"><strong>Mixing strategies for richer insights<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">Building off of the observational information, we performed follow-up interviews with the contributors to know their attitudes in the direction of the expertise. In these subsequent interviews, we performed again this eye-tracking footage and requested the contributors to elucidate their motivations for and boundaries to interacting. We gained wealthy insights about their sentiment in the direction of the expertise, in addition to how conditions and surrounding environments formed their interactions with Spotify<\/p>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=250&amp;h=186&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=500&amp;h=372&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=943&amp;h=701&amp;q=96&amp;fm=webp 943w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=250&amp;h=186&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=500&amp;h=372&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=943&amp;h=701&amp;q=96 943w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=250&amp;h=186&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=500&amp;h=372&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=943&amp;h=701&amp;q=96 943w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/5b4VQRuQJ0QCymtVfKzJGa\/64e63cea231e5eeabee52109b14e5e91\/colette-researching.png?w=1000&amp;q=96\" alt=\"colette-researching\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\">In <a href=\"https:\/\/spotify.design\/articles\/2019-07-17\/simultaneous-triangulation-mixing-user-research-data-science-methods\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>partnership with Data Science<\/u><\/a>, we sized the behaviors we noticed on this analysis. We quantified how lengthy individuals spent instantly interacting with the app versus listening whereas partaking in different actions, in addition to how usually they transfer between these modes in a given listening session.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">We synthesized these blended strategies insights into the Modes framework, which particulars the 4 main states listeners cycle by as they use Spotify: <i>Interact, Leave, Consume, Return. Interact<\/i> contains these moments of interacting instantly with the visible UI. Listeners are within the <i>Leave<\/i> mode after they put the gadget down and concentrate on one other exercise. They enter <i>Consume, <\/i>actively listening to content material on Spotify whereas immersed in that exercise. Finally, <i>Return<\/i> includes triggers that convey them again into the app.\u00a0<\/p>\n<h3 class=\"t-heading-1\"><strong>Designing audio-forward, in apply<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">Let\u2019s discover two current function launches that take these completely different modes under consideration to fulfill listeners the place they&#8217;re.<\/p>\n<h3 class=\"t-heading-1\"><strong>Canvas<\/strong><\/h3>\n<\/div>\n<div class=\"sd-article-gallery style-module--gallery--2avMJ style-module--gallery1--32RFe\">\n<figure class=\"style-module--figure--2LR11\">\n<div class=\"style-module--image-container--1cGDA\">\n<div class=\" gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=250&amp;h=124&amp;q=96&amp;fm=webp 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=500&amp;h=249&amp;q=96&amp;fm=webp 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=748&amp;h=372&amp;q=96&amp;fm=webp 748w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=250&amp;h=124&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=500&amp;h=249&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=748&amp;h=372&amp;q=96 748w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=250&amp;h=124&amp;q=96 250w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=500&amp;h=249&amp;q=96 500w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=748&amp;h=372&amp;q=96 748w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/4lkhIzCeKB0G4NDqVyeeJB\/50e93c23cf785807f295ccc0d9a9e9de\/canvas.gif?w=1000&amp;q=96\" alt=\"canvas\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"sd-article-body-rich-text\">\n<p class=\"t-body-3 style-module--text--crr36\"><a href=\"https:\/\/canvas.spotify.com\/en-US\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Canvas<\/u><\/a> (a function presently in beta) is an 8-second looping visible that artists can add to any of their tracks. It seems within the Now Playing View, rather than the album paintings. This expertise helps artists join with their listeners by enabling inventive expression past audio.\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">\u201cIf you go back in time and think about how people engaged with music at a record store, you either knew what you wanted, or you were grabbed by a visual. \u2018Oh, what\u2019s this?\u2019\u201d stated Barton Smith, Associate Principal Designer on Spotify\u2019s <i>Creator<\/i> workforce. \u201cIt gives consumers a richer sense of the music they\u2019re listening to in ways that they weren\u2019t able to feel before. I hear the lyrics, I feel the melody, but what world does this music exist in? It\u2019s a chance for artists to paint their universe or communicate a message they&#8217;re trying to send.\u201d<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Canvas champions how individuals already use Spotify \u2013 capturing listeners within the <i>Interact <\/i>mode. \u201cWe wanted to design within those existing behaviors; the moments where listeners pull their phone out for just a few seconds. We find that people are sticking around a little bit longer to take in those visuals and connect with the artist.\u201d\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Giving creators the power to bridge audio and visible areas in an effort to captivate listeners has constructive downstream results. \u201cCanvas is building more connections. Artists are slotting into what is typically a more passive, automatic task like \u2018heart-ing\u2019 or skipping songs. Now people are pausing, thinking \u2018wow, that looks really cool, that resonates with me, maybe I should check out their other music. They sound good, and I connect to their visuals,\u2019\u201d resulting in extra engagement with their presence on Spotify, and off.\u00a0<\/p>\n<h3 class=\"t-heading-1\"><strong>Voice-Enabled Ads &amp; Promotions<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">While Barton and the Creator workforce bridge audio to visible with Canvas, the Ad Experience workforce is concentrated on unlocking engagement with audio advertisements and promotions, audio-forward codecs you would beforehand solely work together with by the visible UI.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\"><a href=\"https:\/\/techcrunch.com\/2019\/05\/02\/spotify-launches-voice-enabled-ads-on-mobile-devices-in-a-limited-u-s-test\/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Voice-Enabled Ads<\/u><\/a>, which we\u2019re testing on the Spotify free tier at the moment, are audio advertisements that allow listeners to vocalize a command in an effort to take motion. This expertise helps manufacturers and creators join with listeners in moments when their context, state of affairs, or surroundings may current boundaries to engagement.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">With audio advertisements at the moment, listeners have round 30 seconds to pause their exercise, discover the telephone, unlock it, open Spotify, and take some type of motion \u2013 like clicking by. With voice, we wished to make it faster and simpler for listeners to interact with related advertisements and promoted content material on Spotify, even when they&#8217;re within the <i>Consume<\/i> mode.\u00a0<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">\u201cIf listeners are looking at the app on their phone and want to interact with something, usually the results are immediate. We wanted to extend that immediacy to voice and deliver instant value through audio,\u201d stated Ashley Hopkins, Senior Product Designer on the Ad Experience workforce.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">In this primary iteration of Voice-Enabled Ads, Ashley and the workforce had been very intentional with the capabilities of the format in an effort to present that quick worth whereas telephones are out of sight. To do this, they centered on selling content material,\u00a0together with each music and podcasts, that we have already got on our service. \u201cTo keep scope in check, we focused on a <i>Play Now <\/i>intent. It makes a ton of sense for Spotify as an audio-first platform. Whether you\u2019re listening to music or podcasts, playback<i> <\/i>intents span many of our use cases.\u201d<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Ultimately, Ashley and her workforce contemplate voice to be an optimization of a format that also must span a number of modes. \u201cWe have a principle of \u2018voice-forward, not voice-only.\u2019 You should be able to complete the same task equally through visual or voice UIs. At the same time, while the visual UI compliments and emphasizes voice interactions, you can still tap to interact instead of using your voice. We aren\u2019t forcing you to interact in a specific way.\u201d<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">Ashley and Barton have deliberately approached their design course of by contemplating the larger, broader image. How may we ship delight and foster interactions by bridging modes? Both of those options are including wealthy, multimodal capabilities to Spotify.\u00a0<\/p>\n<h3 class=\"t-heading-1\"><strong>In abstract<\/strong><\/h3>\n<p class=\"t-body-3 style-module--text--crr36\">We\u2019re unlocking new avenues of creativity as we proceed to equip ourselves with a higher foundational understanding of how Spotify and audio match into individuals\u2019s lives. We\u2019ve begun to discover new interplay fashions and design new experiences that bridge Interact and Consume. We\u2019re  methods of delivering instantaneous, in-the-moment, hands-and-eyes-free worth with techniques like voice interplay. We\u2019re exploring methods to provide artists highly effective new instruments to specific their music visually, serving to to foster priceless new connections with their listeners. We\u2019re on a mission to create an unbelievable Spotify expertise that meets listeners the place they&#8217;re, offering delight or enabling pure interactions it doesn&#8217;t matter what they\u2019re doing.<\/p>\n<p class=\"t-body-3 style-module--text--crr36\">There\u2019s a lot extra unbelievable work occurring behind the scenes, and we\u2019re actually enthusiastic about what the long run holds.<\/p>\n<\/div>\n<div class=\"sd-article-credits style-module--credits--1oi8O \">\n<h2 class=\"t-heading-1 style-module--heading--e2RHu\">Credits<\/h2>\n<div class=\"style-module--author--3BdAc\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2O33YJDkDyThSrHIv651tF\/0676799e5dab7e50294d447ded61a698\/Brent_Laverty.png?w=240&amp;q=96\" alt=\"Brent Laverty\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<div class=\"style-module--content--lf_uD\">\n<h3 class=\"t-heading-2 style-module--name--1oiRC\">Brent Laverty<\/h3>\n<p><span class=\"t-subhead-2 style-module--job-title--ov2cp\">Design Manager<\/span><\/p>\n<p class=\"t-body-3 style-module--bio--3A7tF\">Brent is a product design chief with eleven years expertise fostering priceless connections although a fearless speed-to-insights strategy. He&#8217;s motivated and excited by nebulous issues and new, rising areas.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/brentlaverty\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"t-ui-4 style-module--link--29Ywk\">Read More<\/a><\/div>\n<\/div>\n<div class=\"style-module--author--3BdAc\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/2uVa1ChTrVKu3vDAkxkptw\/6c09d4a786c6f66383c0d57e786786ec\/Colette_Kolenda.png?w=240&amp;q=96\" alt=\"Colette Kolenda\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<div class=\"style-module--content--lf_uD\">\n<h3 class=\"t-heading-2 style-module--name--1oiRC\">Colette Kolenda<\/h3>\n<p><span class=\"t-subhead-2 style-module--job-title--ov2cp\">Research Lead<\/span><\/p>\n<p class=\"t-body-3 style-module--bio--3A7tF\">Colette leads strategic, blended strategies analysis for Spotify Free. She triangulates quantitative and qualitative methodologies to gasoline data-driven product and enterprise choices.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/colettekolenda\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"t-ui-4 style-module--link--29Ywk\">Read More<\/a><\/div>\n<\/div>\n<div class=\"style-module--author--3BdAc\">\n<div class=\"style-module--imageContainer--2Zh-_\">\n<div class=\"style-module--image--3NjBj gatsby-image-wrapper\" style=\"position:relative;overflow:hidden\"><noscript><picture><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=60&amp;h=68&amp;q=96&amp;fm=webp 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=120&amp;h=136&amp;q=96&amp;fm=webp 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;h=271&amp;q=96&amp;fm=webp 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=360&amp;h=407&amp;q=96&amp;fm=webp 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=460&amp;h=520&amp;q=96&amp;fm=webp 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><source srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=460&amp;h=520&amp;q=96 460w\" sizes=\"(max-width: 240px) 100vw, 240px\"\/><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 240px) 100vw, 240px\" srcset=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=60&amp;h=68&amp;q=96 60w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=120&amp;h=136&amp;q=96 120w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;h=271&amp;q=96 240w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=360&amp;h=407&amp;q=96 360w,&#10;https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=460&amp;h=520&amp;q=96 460w\" src=\"https:\/\/images.ctfassets.net\/c1zhnszcah7h\/3ZeKbhtY4GhuA5e7oJG0Mf\/efd39d68a55d5c938f383fd1c051f4f9\/Shannon_Gallagher.png?w=240&amp;q=96\" alt=\"Shannon Gallagher\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"\/><\/picture><\/noscript><\/div>\n<\/div>\n<div class=\"style-module--content--lf_uD\">\n<h3 class=\"t-heading-2 style-module--name--1oiRC\">Shannon Gallagher<\/h3>\n<p><span class=\"t-subhead-2 style-module--job-title--ov2cp\">Senior Product Designer<\/span><\/p>\n<p class=\"t-body-3 style-module--bio--3A7tF\">Product designer &amp; techniques thinker, voice UI skilled. Interested find methods to resolve UX issues with AI &amp; ML. Friend of cats, fan of fries, and former librarian.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/shannongallagherux\/\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"t-ui-4 style-module--link--29Ywk\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Article credit Brent Laverty Colette Kolenda Shannon Gallagher Spotify\u2019s expertise is not outlined or constrained by the bounds of a smartphone display, and neither are our design and person analysis practices. People can take heed to Spotify nearly wherever, anytime, on any gadget, and for many people, it\u2019s an all-day companion. As designers and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-13791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spotify"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/13791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=13791"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/13791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/13793"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=13791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=13791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=13791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}