Music Business Worldwide<\/a>, which was first to report the deal.<\/p>\n\n\tWhile a lot of the wording within the announcement is in bland generalities, it does be aware that \u201cArtists, songwriters and consumers will benefit from new and evolving offers, new paid subscription tiers, bundling of music and non-music content, and a richer audio and visual content catalog,\u201d including that \u201cthe collaboration between these two companies will position the industry for continued subscriber growth and retention.\u201d It concludes by noting that \u201cThe new agreements also renew the companies\u2019 commitment to artist-centric principles, ensuring that artists continue to be properly rewarded for the share of audience engagement that they drive and that their streaming royalties remain protected through the platform\u2019s application of its fraud detection and enforcement systems.\u201d<\/p>\n
\n\tLucian Grainge, Chairman & CEO, Universal Music Group mentioned, \u201cWhen we first presented our vision for the next stage in the evolution of music subscription several months ago \u2014 Streaming 2.0 \u2014 this is precisely the kind of partnership development we envisioned. This agreement furthers and broadens the collaboration with Spotify for both our labels and music publisher, advancing artist-centric principles to drive greater monetization for artists and songwriters, as well as enhancing product offerings for consumers.\u201d<\/p>\n
\n\tDaniel Ek, Spotify\u2019s Founder and CEO, mentioned, \u201cFor nearly two decades, Spotify has made good on its commitment to return the music industry to growth, ensuring that we deliver record payouts to the benefit of artists and songwriters each new year. This partnership ensures we can continue to deliver on this promise by embracing the certainty that constant innovation is key to making paid music subscriptions even more attractive to a broader audience of fans around the world.\u201d<\/p>\n
\n\tA rep for NMPA mentioned the group has no remark.<\/p>\n<\/div>\n
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[ad_1] Universal Music Group, the world\u2019s largest music firm, and Spotify, the world\u2019s largest paid streaming service, introduced on Sunday new, multi-year agreements for recorded music and music publishing \u201cfocused on growth, innovation and the advancement of artists\u2019 and songwriters\u2019 success,\u201d in accordance with the joint announcement. It additionally marks the primary direct license between […]<\/p>\n","protected":false},"author":1,"featured_media":137862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[988,8604,1756,8603,8605,836,1715],"class_list":{"0":"post-137860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood","8":"tag-announce","9":"tag-bundling","10":"tag-deal","11":"tag-improves","12":"tag-payments","13":"tag-spotify","14":"tag-universal"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/137860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=137860"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/137860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/137862"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=137860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=137860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=137860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}