{"id":128085,"date":"2024-04-25T23:54:35","date_gmt":"2024-04-25T23:54:35","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2024\/04\/25\/tim-hortons-to-stage-theatrical-production-called-the-last-timbit\/"},"modified":"2024-04-25T23:54:36","modified_gmt":"2024-04-25T23:54:36","slug":"tim-hortons-to-stage-theatrical-manufacturing-referred-to-as-the-last-timbit","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2024\/04\/25\/tim-hortons-to-stage-theatrical-manufacturing-referred-to-as-the-last-timbit\/","title":{"rendered":"Tim Hortons to stage theatrical manufacturing referred to as \u2018The Last Timbit\u2019"},"content":{"rendered":"

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In the final 12 months, Tim Hortons<\/a> has handled cottaging Canadians to a ship drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas.<\/p>\n

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But maybe its largest shock will come this summer time, on the heels of its sixtieth anniversary on May 17, when it enters a realm so surprising for a fast-food big that even its executives count on some folks\u2019s first reactions to be, \u201cWhat?!\u201d<\/p>\n

The head-scratcher will come within the type of \u201cThe Last Timbit,\u201d a musical for which Tim Hortons has assembled a who\u2019s who of Canadian artists to stage on the Elgin Theatre in\u00a0Toronto\u00a0this June.<\/p>\n

The manufacturing is loosely based mostly on a 2010 snowstorm that was so unhealthy, drivers on a freeway east of Sarnia, Ont., have been compelled to hunker down in automobiles and others needed to wait out the inclement climate at a neighborhood Tim Hortons.<\/p>\n

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Turning the story right into a theatrical manufacturing was the brainchild of promoting agency Gut.<\/p>\n

Tims was decided to present Gut as a lot room to be artistic as attainable, so it didn\u2019t even specify the agency needed to give you an occasion. All the chain stated was to search out \u201csomething with heart\u201d and that might mirror the connection the fast-food eatery has with its clients, recalled the chain\u2019s chief advertising officer Hope Bagozzi.<\/p>\n

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When she was pitched on a play, even she was shocked.<\/p>\n

\u201cWhat on earth would we know about pulling something like this together \u2026 in a really highly professional way,\u201d she stated was her response.<\/p>\n

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\u201cOur agency, that\u2019s not their specialty. It\u2019s certainly not ours.\u201d<\/p>\n

Despite it being new territory and Tims having to wrangle expertise effectively outdoors its consolation zone, she felt \u201ccautiously optimistic\u201d in regards to the thought.<\/p>\n

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\u201cIt\u2019s a little wacky but certainty it felt grand (and) of the kind of ambition we had,\u201d she stated.<\/p>\n

So Bagozzi and her employees set about making it occur.<\/p>\n

Among their first calls was Michael Rubinoff, a\u00a0Toronto\u00a0lawyer and theatre producer who turned the story of passengers on planes diverted to Gander, Nfld. after the 9\/11 assaults in New York into hit musical \u201cCome From Away.\u201d<\/p>\n

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\u201cWe didn\u2019t imagine that he would actually come on board. We just thought we would try to pick his brain on, \u2018Are we crazy? Should we do this? How would we go about it?\u2019\u201d Bagozzi recalled.<\/p>\n

Rubinoff wasn\u2019t fazed\u00a0<\/strong>by the unlikely caller. Though many would assume he was shocked to listen to a fast-food model needed to leap into theatre, he didn\u2019t discover it uncommon as a result of \u201cTims has been part of Broadway for many years.\u201d<\/p>\n

\u201cThe Tims logo is on one of the backdrops in \u2018The Book of Mormon\u2019 that people don\u2019t realize and of course, in the musical I\u2019m involved in, \u2018Come From Away,\u2019 Tims plays a really important part,\u201d Rubinoff stated.<\/p>\n

\u201cAfter the opening number, the first line is \u2018I start my day at Tim Hortons\u2019 and we have a scene in the Tim Hortons and we come back to it, so Tim Hortons in musical theatre didn\u2019t seem as outlandish to me as it might have to other people.\u201d<\/p>\n

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Alongside Rubinoff, different expertise began flowing in.<\/p>\n

Nick Green, the playwright behind \u201cCasey and Diana,\u201d wrote the script and Anika and Britta Johnson of \u201cLife After\u201d created the music and lyrics, which embrace a track referred to as \u201cWhat would you do for a Timbit?\u201d<\/p>\n