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Think of how a lot cash you spend each month on Mailchimp<\/strong>, or Drip, or ConvertKit.<\/p>\n Do you ship sufficient e mail to justify that continuous price?<\/p>\n Are you really USING all these fancy options you pay a lot for?<\/p>\n After coughing up $30 or $75 or $150 monthly<\/a>, do you say, \u201cthat was money well spent?\u201d<\/p>\n If the reply to all three questions is sure<\/em>, let me congratulate you; you\u2019re clearly nurturing your record and turning followers into repeat clients regularly. In different phrases, e mail is a pillar of your profitability.\u00a0<\/p>\n If you\u2019re NOT a kind of artists but, I’ve some dangerous information <\/strong>and some excellent news<\/strong> for you.\u00a0<\/p>\n The excellent news entails you really SAVING cash whereas reaching higher outcomes everytime you e mail followers. But earlier than we get to that, right here\u2019s the issue\u2026<\/p>\n If you answered no<\/em> to the questions above then the dangerous information could also be apparent: You\u2019re not driving sufficient income by means of your e mail efforts<\/strong> to justify the price of a service like Mailchimp, Drip, or ConvertKit.\u00a0<\/p>\n Don\u2019t really feel TOO<\/em> dangerous. Most musicians aren\u2019t.\u00a0<\/p>\n Even within the age of TikTok and Spotify, e mail continues to be probably the most dependable methods to drive outcomes on your music<\/strong>. Whether that be boosting streams, video views, or merch and ticket gross sales.\u00a0<\/p>\n And but so many artists underutilize their e mail lists. And right here I\u2019m not even speaking about making use of superior automation, sequencing, and segmentation options.\u00a0<\/p>\n Sure, you in all probability SHOULD get round to doing that stuff sooner or later to maximise the potential of your record. But let\u2019s be actual; most artists undergo from a extra foundational drawback.<\/p>\n Let\u2019s perform a little train.<\/p>\n Think of a advertising and marketing record that you just\u2019re on. Some model, store, or artist who messages you a number of occasions every week, but you\u2019re nonetheless content material to be on their record. Whether you open each e mail or not. You\u2019re by no means offended by the frequency of their emails since you just like the persona. You\u2019re within the merchandise. You dig the vibe.\u00a0<\/p>\n Well, your followers in all probability like your persona and dig your vibe, too. So why are you solely emailing them as soon as a month, or twice a 12 months, or\u2026 everytime you lastly get round to releasing your subsequent album??<\/p>\n It\u2019s NOT an imposition to speak together with your viewers extra often.<\/strong> And it\u2019s not an imposition to ask them to take a particular motion: buy merch, go away a remark, and so forth.\u00a0<\/p>\n If the fan stays in your record, they anticipate to listen to from you. If they unsubscribe, they weren\u2019t going to stream your album or purchase your vinyl anyway.\u00a0<\/p>\n So overlook fancy e mail options. Your greatest drawback would be the easiest one to unravel<\/strong>. Just SEND emails.<\/p>\n And if you happen to can resolve that drawback, I need to present you the way you might be able to cancel your month-to-month Mailchimp or Drip subscription, and get the identical or higher e mail outcomes <\/strong>by means of Fan Reach<\/a>, an e mail characteristic included with ReverbNation membership<\/a> \u2014\u00a0which, relying in your membership tier, is FREE, $12.95\/month, or $19.95\/month.<\/p>\n Meaning even ReverbNation\u2019s Premium membership is probably going cheaper than your month-to-month e mail invoice. <\/strong>PLUS ReverbNation membership consists of loads of different issues apart from e mail that you just\u2019ll must succeed:<\/p>\nYou could also be overpaying on your e mail instruments as a result of:<\/strong><\/h4>\n
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Musicians. Just. Don\u2019t. Send. Enough. Email.\u00a0<\/h3>\n
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