{"id":123203,"date":"2024-03-06T07:21:21","date_gmt":"2024-03-06T07:21:21","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2024\/03\/06\/warner-bros-discovery-prime-video-india-chiefs-talk-growth-plans\/"},"modified":"2024-03-06T07:21:21","modified_gmt":"2024-03-06T07:21:21","slug":"warner-bros-discovery-prime-video-india-chiefs-talk-growth-plans","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2024\/03\/06\/warner-bros-discovery-prime-video-india-chiefs-talk-growth-plans\/","title":{"rendered":"Warner Bros. Discovery, Prime Video India Chiefs Talk Growth Plans"},"content":{"rendered":"

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\n\tThe India heads of among the world\u2019s prime media teams outlined their development plans for the market on the Mumbai\u2019s FICCI Frames media convention.<\/p>\n

\n\tThe convention is organized by the Federation of Indian Chambers of Commerce and Industry (FICCI). Kevin Vaz, chair, FICCI media and leisure committee and CEO, broadcast leisure, Viacom18, confused the significance of sports activities within the Indian market at a panel on navigating the way forward for the media and leisure trade. Streamer JioCinema is a subsidiary of Viacom18. The firm gained the rights for the immensely standard Indian Premier League cricket event in 2022 and streamed it free on JioCinema in 2023, successful thousands and thousands of eyeballs from then rival Disney+ Hotstar within the course of. <\/p>\n

\n\t\u201cCricket is one of the biggest reach drivers in this country. It\u2019s the only piece of content that works across the length and breadth of this country, and advertisers value this because they can get instant reach, they can reach consumers in the north and the south with their message at the same time, and they are ready to pay the price for this kind of content,\u201d Vaz mentioned. \u201cIt makes sense to have sport in front of the paywall. When sports has such a reach, it\u2019s not ideal for us to try and limit that reach when there are people willing to watch it.\u201d <\/p>\n

\n\tSandhya Devanathan, co-chair FICCI media and leisure committee, and VP and head, Meta<\/a> India, outlined the three key priorities for the corporate \u2013 utilizing AI to create higher returns for advertisers and likewise for customers to have extra participating experiences; improve Reels, the favored quick kind video format, which is a giant development driver on the platform, each when it comes to person engagement and the way companies are utilizing it; and likewise enterprise messaging, with 60% of Indians utilizing WhatsApp. <\/p>\n

\n\tArjun Nohwar, co-chair FICCI media and leisure committee and senior VP and normal supervisor \u2013 India and South Asia, Warner Bros. Discovery<\/a>, mentioned, \u201cSuccess is going to be predicated on having a deep understanding of changing consumer preferences, identifying who the customer is, and then being able to tailor-make a piece of content or story arcs that are relevant to them, that delight and inspire them, and they find endearing.\u201d <\/p>\n

\n\tAddressing the truth that most Indians now watch content material on their telephones, Nohwar added: \u201cThe new dynamic that is emerging is for us to focus on \u2018when\u2019 and traditionally linear network television did not focus on that. By \u2018when\u2019 I mean, there are consumption moments that are happening while you\u2019re waiting for your flight to board, while you\u2019re in an elevator going up 30 stories while you\u2019re waiting to pick up your child from school. And in those moments from 30 seconds to probably five or six minutes, do you have a form factor that is engaging that\u2019s not just user generated? So, it\u2019s going to be important for networks to think of making derivatives out of their traditional content. And figuring out how do you create moments of truth with consumers that are increasingly used now to watching content on different platforms and television and make content that\u2019s relevant to them in those bite-sized, snackable moments. Maybe that also needs a crumb trail back to them, for them to come back onto linear television, to watch 24-minute, 50-minute episodic shows.\u201d <\/p>\n

\n\tSushant Sreeram, nation head, Amazon Prime Video<\/a> mentioned that the service presents SVOD, TVOD and by way of the Channels possibility, a spread of some 20 different content material choices from throughout India and the world. \u201cWhen we think about how to serve India, the underpinning that we go back to is customers will always value great value, great selection and convenience,\u201d Sreeram mentioned. <\/p>\n<\/div>\n

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[ad_1] The India heads of among the world\u2019s prime media teams outlined their development plans for the market on the Mumbai\u2019s FICCI Frames media convention. The convention is organized by the Federation of Indian Chambers of Commerce and Industry (FICCI). Kevin Vaz, chair, FICCI media and leisure committee and CEO, broadcast leisure, Viacom18, confused the […]<\/p>\n","protected":false},"author":1,"featured_media":123205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":{"0":"post-123203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/123203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=123203"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/123203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/123205"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=123203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=123203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=123203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}