{"id":114594,"date":"2023-11-27T08:34:13","date_gmt":"2023-11-27T08:34:13","guid":{"rendered":"https:\/\/showbizztoday.com\/index.php\/2023\/11\/27\/ex-luxbox-co-head-hedi-zardi-on-first-year-as-head-of-atlas-workshops-deadline\/"},"modified":"2023-11-27T08:34:13","modified_gmt":"2023-11-27T08:34:13","slug":"ex-luxbox-co-head-hedi-zardi-on-first-year-as-head-of-atlas-workshops-deadline","status":"publish","type":"post","link":"https:\/\/showbizztoday.com\/index.php\/2023\/11\/27\/ex-luxbox-co-head-hedi-zardi-on-first-year-as-head-of-atlas-workshops-deadline\/","title":{"rendered":"Ex-Luxbox Co-Head H\u00e9di Zardi On First Year As Head Of Atlas Workshops \u2013 Deadline"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe <a href=\"https:\/\/deadline.com\/tag\/marrakech-film-festival\/\" id=\"auto-tag_marrakech-film-festival\" data-tag=\"marrakech-film-festival\" target=\"_blank\" rel=\"noopener\">Marrakech Film Festival<\/a>\u2019s sixth <a href=\"https:\/\/deadline.com\/tag\/atlas-workshops\/\" id=\"auto-tag_atlas-workshops\" data-tag=\"atlas-workshops\" target=\"_blank\" rel=\"noopener\">Atlas Workshops<\/a> kicks off right now beneath the recent curation of former indie movie gross sales agent and publicist H\u00e9di Zardi.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRunning November 27 to 30 in a rambling riad on the outskirts of Marrakech, the venture and expertise incubator is showcasing 25 tasks hailing from MENA and Africa, 16 in growth and one other 9 in manufacturing or post-production.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tZardi is greatest identified in the marketplace and pageant circuit as the previous co-founding head of Paris-based gross sales banner <a href=\"https:\/\/deadline.com\/tag\/luxbox\/\" id=\"auto-tag_luxbox\" data-tag=\"luxbox\" target=\"_blank\" rel=\"noopener\">Luxbox<\/a>, which he created in 2015 with Fiorella Moretti who continues to run the corporate.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTogether, the pair launched a raft of buzzy pageant titles in the marketplace, brokering offers to Ava DuVernay\u2018s ARRAY for Isabel Sandoval\u2019s trans <a href=\"https:\/\/deadline.com\/2020\/08\/lingua-franca-isabel-sandoval-interview-array-ava-duvernay-filipino-diversity-inclusion-representation-1203021857\/\" data-type=\"URL\" data-id=\"https:\/\/deadline.com\/2020\/08\/lingua-franca-isabel-sandoval-interview-array-ava-duvernay-filipino-diversity-inclusion-representation-1203021857\/\" target=\"_blank\" rel=\"noopener\">migrant drama <em>Lingua Franca<\/em><\/a>, Oscilloscope Laboratories for Costa Rican<a href=\"https:\/\/deadline.com\/2021\/07\/cannes-review-clara-sola-directors-fortnight-1234788385\/\" data-type=\"URL\" data-id=\"https:\/\/deadline.com\/2021\/07\/cannes-review-clara-sola-directors-fortnight-1234788385\/\" target=\"_blank\" rel=\"noopener\"> Oscar entry <em>Clara Sola<\/em><\/a> by Nathalie Alvarez Mesen, and KimStim for Suzanne Lindon\u2019s coming-of-age <a href=\"https:\/\/deadline.com\/2021\/05\/spring-blossom-film-review-suzanne-lindon-kimstim-international-critics-line-1234755399\/\" data-type=\"URL\" data-id=\"https:\/\/deadline.com\/2021\/05\/spring-blossom-film-review-suzanne-lindon-kimstim-international-critics-line-1234755399\/\" target=\"_blank\" rel=\"noopener\">debut characteristic <em>Spring Blossom<\/em>.<\/a><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter eight years on the gross sales circuit, with the tail-end of this era through the Covid-19 pandemic, Zardi is all too conscious of the challenges going through non-English language, unbiased movies.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe has introduced this information to bear in his first Atlas Workshops choice.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI was looking for projects that we could up-level and support that are artistically bold but also have a realistic chance of connecting with the market and an audience, whether that be through a classic theatrical release or the platforms,\u201d says Zardi. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019ve also tried to bring in different guests that represent new trends in the market. The first editions were very focused on the classic axis of production with France and the bigger European territories. I\u2019ve opened it up to include more producers from territories like Germany and the Nordics, for example, as well as the U.S,\u201d he provides.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tU.S. professionals attending this 12 months embody Oscar-nominated <em>Winter\u2019s Bone<\/em> producer Alix Madigan in addition to <em>War Pony<\/em> and <em>Manodrome<\/em> producer Ryan Zacarias.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI want to open these projects up to other types of finance such as equity financing and not only the classic routes such as European funds, which are becoming harder and harder to secure. On the sales front, we invited people like Charades, Kinology and A24, so big players because I felt there are projects with strong market appeal,\u201d stated Zardi. \u201cWe\u2019re not niche anymore.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tZardi\u2019s first choice includes a excessive variety of style movies, a growth he says chimes with the best way MENA and African indie filmmakers are transferring away from traditional social dramas or observational works.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThere\u2019s a different vibe. The young generation is embracing a wide range of genre. We\u2019re far from the classic social drama. Even if the topic is reflecting the reality of the filmmaker\u2019s territory, the storytelling is different, they\u2019re using another genre code.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe cites in-development tasks resembling Tunisian director Youssef Chebbi\u2019s thriller <em>Plague<\/em>; Lebanese director Sandra Tabet\u2019s drama <em>Rabies, <\/em>through which rabid canines invade Beirut; Moroccan filmmaker Isma\u00ebl El Iraki\u2019s medication trafficking clan story <em>Wolfmother<\/em> and hit lady motion image <em>Thundering Smoke<\/em>, the second characteristic of Finnish-Somali director Khadar Ayderus Ahmed after breakthrough Somali Oscar entry <em>The Gravedigger\u2019s Wife<\/em>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe new generation is not afraid to try something new. The ambition is stronger. They understand that the market is tougher and that if they want to exist, they have to be different,\u201d says Zardi. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn assist of this embrace of style storytelling, the workshop\u2019s talks program includes a dialogue with <em>Cairo Conspiracy<\/em> director Tarik Saleh on using style codes such because the thriller and investigative drama in his work, and a case examine on the method behind the particular in French Moroccan filmmaker Sofia Alaoui\u2019s <a href=\"https:\/\/deadline.com\/video\/animalia-trailer-sundance-sofia-alaoui-morocco-supernatural-drama\/\" data-type=\"URL\" data-id=\"https:\/\/deadline.com\/video\/animalia-trailer-sundance-sofia-alaoui-morocco-supernatural-drama\/\" target=\"_blank\" rel=\"noopener\">fantasy drama <em>Animalia<\/em><\/a>, which gained the Grand Jury Prize at Sundance earlier this 12 months.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlaoui and VFX professionals Arnaud Fouquet, Faycel Azmi and Julien Four\u00e9 will talk about how they got here up with reasonably priced options for the movie by collaboration throughout growth and pre-production.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201c<em>Animalia<\/em> is a beautiful achievement visually in terms of its VFX. Sofia Alaoui worked with Arnaud Fouquet in Paris. We\u2019ll talk about how this young director on her first feature shared her vision and built this collaboration,\u201d says Zardi.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt\u2019s an example of how a filmmaker can build a relationship with a lab and then control the expenses. Filmmakers in the region have the impression that VFX is beyond their means and that they cannot control that cost. What was fantastic about this collaboration was that Arnaud sometimes came up with suggestions of things Sofia could do during the shoot to create an effect, rather than producing it in post-production.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlongside the in-development tasks, the assembly can also be showcasing 9 movies in manufacturing or post-production.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHot titles on this line-up embody two Tunisian options: <em>Motherhood <\/em>by Meryam Joobeur, who was Oscar-nominated in 2020 for her brief movie <em>Brotherhood<\/em>, and<em> Agora<\/em>, the third characteristic from Ala Eddine Slim, who gained the Luigi de Laurentiis Award for <em>Last Of Us<\/em> at Venice in 2016.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRepresentatives of most the important thing festivals are flying in to look at the work-in-progress screenings together with Venice, Toronto and Locarno.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThese tasks are eligible for 3 Atlas Prizes for manufacturing and post-production value \u20ac30,000, \u20ac20,000, and \u20ac10,000. This 12 months\u2019s jury options Cannes Critics\u2019 Week head Ava Cahen, high indie Egyptian <em>Clash<\/em> and <em>Feathers<\/em> producer Mohamed Hefzy at Cairo-based Film Clinic and Moroccan director Meryem Benm\u2019Barek (<em>Sofia<\/em>).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere are additionally 4 money prizes for the in-development choice, value \u20ac30,000, \u20ac20,000 and two instances \u20ac5,000.  <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThese can be determined by Danish <em>The Worst Person In The World<\/em> and <em>Godland<\/em> producer Katrin Pors at Snowglobe, Moroccan producer Fay\u00e7al Hassa\u00efri and French gross sales agent and distributor Sarah Chazelle at Jour2F\u00eate.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOne blow for this version is the<a href=\"https:\/\/deadline.com\/2023\/11\/martin-scorsese-cancels-trip-marrakech-film-festival-1235637467\/\" data-type=\"URL\" data-id=\"https:\/\/deadline.com\/2023\/11\/martin-scorsese-cancels-trip-marrakech-film-festival-1235637467\/\" target=\"_blank\" rel=\"noopener\"> absence of its visitor mentor Martin Scorsese<\/a> who was compelled to drag out on the eve of the workshops for private causes.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTalking to Deadline shortly after he had damaged the information of Scorsese\u2019s absencef, Zardi experiences that the individuals, who had been attributable to have private one-to-ones with the director, have been taking his cancellation of their stride.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cTo be honest, they\u2019re all really wrapped up in getting their projects and pitches ready. That is their main focus. The nice thing is that while they were disappointed most immediately said they hoped that Scorsese was ok and all wished him well.\u201d<\/p>\n<\/p><\/div>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] The Marrakech Film Festival\u2019s sixth Atlas Workshops kicks off right now beneath the recent curation of former indie movie gross sales agent and publicist H\u00e9di Zardi. Running November 27 to 30 in a rambling riad on the outskirts of Marrakech, the venture and expertise incubator is showcasing 25 tasks hailing from MENA and Africa, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":{"0":"post-114594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-gossip"},"_links":{"self":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/114594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=114594"}],"version-history":[{"count":0,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/posts\/114594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media\/114596"}],"wp:attachment":[{"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=114594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=114594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showbizztoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=114594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}