Since McLaurine Pinover grew to become the Office of Personnel Management’s director of communications, she’s been one of many highest profile defenders of Elon Musk and DOGE’s most unpopular strikes to the media. On Tuesday, CNN reported that Pinover was additionally engaged on a facet hustle in her authorities workplace within the Theodore Roosevelt Federal Building, the place she filmed influencer-style movies displaying off her day by day outfits.
The movies present her posing in what she captioned “#professionalfashion,” making use of make-up, and practising her smize for her 800 followers. CNN famous that Pinover’s Instagram account was deleted minutes after they reached out to her for remark. According to CNN, Pinover’s Instagram additionally linked out to her account on ShopMy, an internet site with the slogan “Monetize Your Influence,” which helps creators earn fee on some gross sales by means of their affiliate hyperlinks. It’s unclear whether or not she made any cash on the location. (Vanity Fair has contacted Pinover for remark.)
Times are powerful for presidency workers, however Pinover’s makes an attempt at influencing counsel she ought to (attempt to) maintain her day job. Though her outfits reportedly incorporate items from youthful mid-market manufacturers like Tibi (an aubergine skirt that retails for $475) and Cinq à Sept (a black gown that runs at about $300), the proportions are off and the drab workplace environment aren’t doing any favors. She has not one of the sultry verve we’ve come to anticipate from the web’s most notable MAGA trend plates, however nonetheless falls wanting the mainstream’s present dedication to placing private model above all else.
Two of her frumpier selections—a blousy black-and-white polka dot frock and a cardigan over a protracted plaid skirt—are giving “trad wife visits husband’s office.” The look is on-brand, as Project 2025 makes it fairly clear the GOP doesn’t need too many ladies within the office. In an image dated December 2024, posted by The Herald Group on X, Pinover is pictured in a burgundy satin skirt and an ice blue shirt. Not a tragic coloration mixture, however the shirt is each partially unbuttoned and millennially tucked, with equipment cinched across the French cuffs on each arms. Dubious at greatest.
According to McLaurine Pinover’s since-deleted LinkedIn profile, she graduated from Auburn University and labored within the White House throughout Donald Trump’s first time period. Since becoming a member of the brand new Trump administration in January, Pinover has put up a fulsome protection of firing veterans. “OPM recognizes the dedication and service of all federal employees, including our veteran work force, and remains committed to supporting them during this transition,” she instructed The New York Times after practically 6,000 veterans misplaced their jobs.
She additionally touted the advantages of the “Fork in the Road” memo pressuring authorities employees to resign—calling the purportedly “carefully designed, thoroughly vetted” program a “legal and a valuable option for federal employees”—and talked up the deserves of asking each authorities worker to justify their jobs in a five-point e-mail.
In one other period, influencing from a federal constructing would possibly trigger an outcry, however because the Trump period proceeds, the DOGE boosters is likely to be taking their cues from on excessive. On Tuesday, Trump turned the White House into an particularly odd Tesla dealership in an try and assist Musk’s cratering internet value. After fast-food chain Steak ’n Shake jumped on the MAHA bandwagon by swapping vegetable oil for beef tallow to make their fries, HHS secretary Robert F. Kennedy stopped by a location with Fox News’s Sean Hannity, and the pair shared a meal onscreen.
Donald Sherman, chief counsel of Citizens for Responsibility and Ethics in Washington, instructed CNN that the Pinover movies are insulting to the scores of presidency employees who’ve misplaced their jobs amid DOGE’s chaotic actions. “I would be very curious if she included her efforts to promote her brand as part of the five things that she accomplished that week,” stated Sherman. “This Trump administration appointee is violating the public trust at the same time as she seems to be instrumental in the administration’s attack on civil servants.”