On February 17, greater than 250 brokers and in-house sellers of Ayala Land Estates gathered on the grand ballroom of Fairmont Makati to have fun previous wins and cost headfirst into 2025 with a powerful battle cry: “Elevate to Dominate”.
Every element was a spectacle that fittingly set the bar for the night time, which unfolded with inspiring messages from high Ayala Land officers, high-energy performances, well-deserved recognitions and unbelievable giveaways. Exclusive reveals and strategic insights into the corporate’s imaginative and prescient for 2025 additional strengthened the drive to push boundaries.Clearly, “Elevate to Dominate” is the mindset shaping the subsequent chapter of Ayala Land Estates.
Exciting roadmap
Even the opening act—an aerial hoop present by the Pilipinas Got Talent 6 grand winner—proved to be an apt metaphor for this yr’s gross sales rally, which culminated in a strong name to motion. That is, to surpass expectations and rise above the competitors.
Building on that momentum, Ayala Land president and CEO Anna Ma. Margarita B. Dy took the stage, unveiling an thrilling roadmap for the yr forward. In her speech, Dy gave a sneak peek into the upcoming actions and launches in six estates, which might be on the forefront of this yr’s plans—Circuit Makati; Arca South in Taguig City; Nuvali in Laguna; Vermosa and Evo City in Cavite; and Alviera in Pampanga.
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Ayala Land President and CEO Meean Dy
With expanded business hubs, enhanced accessibility by key infrastructure, and masterplanned communities primed for progress, the promise was clear—greater and higher alternatives, stronger gross sales, and consequently, extra progressive city facilities.
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“We don’t just build developments; we build fully-integrated, mixed-use estates at scale. Every component—residences, offices, retail hubs, and green spaces—is masterplanned to work together, creating vibrant communities where people can live, work, and thrive,” Dy stated.
Energizing the gang
Ayala Land Estates’ SVP and Group Head, Chris Maglanoc, Senior Estate Development and Sales Head, Mayi Rodriguez, and Broker Channel Head Deo Ignacio took turns in championing the imaginative and prescient, energizing the gang, and shining a lightweight on the quite a few alternatives forward.
Mayi Rodriguez – Senior Estate Development and Sales Head
Ignacio even excited the brokers and in-house sellers with commissions and incentives, all designed to reward their onerous work with well-earned gratitude. At the identical time, he reminded them of the larger image—that success goes past hitting targets because it’s additionally about creating an enduring influence.
Chris Maglanoc – Ayala Land Senior Vice President and Estates Group Head
“Our theme ‘Elevate to Dominate’ is not just a catchy phrase—it’s a mindset. It is a challenge to each one of us to rise above limits and reach new heights in both our personal and professional journeys,” Ignacio stated.
“With new projects on the horizon, the opportunities are limitless. This year, we’ll focus not just on growth, but on shared prosperity, creating communities that thrive, and elevating the livability of our estates. This is how we differentiate ourselves—not just through what we offer, but through the impact we create,” he added.
Elevating the sport
On high of those, Ayala Land Estates additionally acknowledged, because it does repeatedly, its high earners with prestigious awards and unique perks, whereas everybody else had a shot on the raffle, which featured thrilling prizes, from luxurious getaways to premium devices.
This yr, although, Ayala Land Estates additional elevated the sport, which naturally despatched the room into a cheerful frenzy. For the primary time, it raffled off three packages of seven-night luxurious cruises to the West Mediterranean, Caribbean, and Alaskan landscapes, with P200,000 money to cowl airfare and lodging.
And to push that vitality even additional, Ayala Land Estates introduced in a motivational coach, neurolinguistic programming professional Carelle Herrera, who stored crowd on their ft. Her recommendation was easy but inspiring: she ignited the idea that success in gross sales isn’t just about technique, but in addition about the fitting mindset.
Carelle Herrera – Neurolinguistic Programming Expert and Keynote speaker
Igniting the fireplace
From the opening act to the ultimate toast, Ayala Land Estates’ gross sales rally was little doubt a relentless build-up of pleasure and empowerment—with the purpose of hitting gross sales data and extra importantly, breaking limitations to raise and dominate.
“Tonight wasn’t just about celebrating achievements—it was about igniting the fire for what’s next. Let us seize new opportunities, and redefine success—not just for ourselves but for the communities we help build. When we choose to elevate, we don’t just grow—we dominate. Here’s to a year of unstoppable growth and limitless possibilities,” Rodriguez concluded.
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This article is dropped at you by Ayala Land.